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  1. #16
    Join Date
    Jan 2012
    Location
    Leeds, United Kingdom
    Posts
    24
    I think the design of the website is a big part of the sales that the business will receive. A rubbish design is likely to make the company look unprofessional and not grab the sales where as professional looking site is more likely to grab the sales as it gives the impression that they are serious about the business.

    Thanks, *******.

  2. #17
    image is everything in business. So yes if the first thing you see is a website that looks like junk, you expect the hosting to be junk.

    Perfect example, datashack! Most of us know that when it started out his site was just whmcs with a logo on top that wasn't very good looking. It turned alot of people off and had alot of people asking if he was a legit host. He built of cheap prices and quality products and service. Most of us know he has been nothing but a solid provider, just a good example of this.
    *~ Shared,Reseller, and Cloud VPS Provider ~*
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  3. #18
    Join Date
    Jan 2004
    Posts
    336
    A lot of companies try to cram as many links and images on the home page as they can fit. Trying to give as much info as they can as soon as you hit the site. I find and a clean layout and easy to navigate site is worth clicking a few links to get the information I want.
    Kevin@HIVELOCITY.NET
    Award Winning Dedicated Servers
    24/7 Impressive Technical Support- Huge Reseller Discounts
    Pure Solid State Cloud Servers By Sparknode

  4. #19
    Join Date
    Apr 2009
    Location
    Newton, WI
    Posts
    42
    I would rather buy from a simple no nonsense and no BS site like prgmr or buyvm than some company that spends more time developing there own site than providing good service/hosting. Not the only reason I like those two but it didn't hurt that there wasn't a bunch of crap splattered across the page. See what you're getting when it's available and where who gives a crap about the rest?
    http://www.lethaltech.net/
    sean at lethaltech dot net

  5. #20
    Join Date
    Feb 2011
    Posts
    48
    Ecatel doesn't even have a site and they're doing well

  6. #21
    It's hard to tell now, because I've seen a hosting that is making money and maybe most new clients than any of us here with a crap website (just WHMCS) but targetting the right niche and forum with a great offer. Now that other saw this gold rush, they go there too and competition is a bit harder for him but still profitable.

  7. #22
    Join Date
    Jan 2012
    Location
    Leeds, United Kingdom
    Posts
    24
    Quote Originally Posted by ureimer View Post
    Ecatel doesn't even have a site and they're doing well
    Haha this is very true. But i see they are active on some forums. Like WHT i have seen threads regarding the selling of Ecatel servers. Also could the fact that there isn't much choice when it comes to buying Netherlands servers? Well i don't think there is. Another thing is the fact that there is a large market for people wanting offshore servers.

    Large Market + Little Choice = High Sales

    Thanks, *******.

  8. #23
    Join Date
    Nov 2005
    Location
    Harrisburg, PA
    Posts
    776
    I think that the site plays a huge role for a majority of customers. Let's face it: No matter what your price point or feature configuration, there are a few dozen other sites out there offering the same thing. With the proliferation of reseller accounts and hosting templates, it's very easy for anyone to set up a cookie-cutter website and start taking customers.

    In all my years of sales and sales management, I can say with authority that most customers make their purchasing decision within several seconds of being exposed to you or your site. Most customers purchase based on their emotional connection to your brand or marketing material.

    Look at the number of WHT newcomers who post threads asking why their hosting business isn't getting anywhere. Most of them have template sites filled with technical specifications and keyword salad. While their site may be informative or search-friendly, it doesn't get the customer's juices flowing and doesn't give the customer any incentive to choose them.

    Spend the money on a good designer who can create something that you really love. It WILL pay off in the end.
    ███Fresh Roasted Hosting: Pennsylvania web hosting since January 2012!
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  9. #24
    Join Date
    Aug 2007
    Posts
    351
    Design is a wrapper and little to nothing more. Most websites are designed by people disassociated from the day to day operations and it shows no matter how pretty the visuals are.

    That said, there are plenty of non-existent companies who are nothing more than resellers and typically lousy at that, who have fancy eye-appealing websites.

    Then you have real companies who are busy taking care of customers, doing installs and running a business who have a website that they did (Datashack likely). Those sites tend to be straightforward and they just work, but not a visually stimulating overcompensation.

    I never buy anything because of advertising fluff. I look for real details on the company - how long in business, what sort of experience, where are your services provided from, do you own the facility or resell, who are your upstream providers, what do you provide free of cost that is useful, how much does admin time cost, etc.

    I encourage folks to differentiate themselves by providing the answers to the most common questions we all face over and over in an upfront on the website manner.

    One company I've long liked for having a good visual website with enough technical info is FDCServers. Like their "Looking Glass".

  10. #25
    The site is definitely a variable when securing NEW customers. However, you'll find that word of mouth and reputation management is what REALLY counts when retaining those customers.

    Customer service/satisfaction, friendly and knowledgeable staff mixed with a quality product and appealing landing page is what works for us!

  11. #26
    Join Date
    Feb 2006
    Location
    Istanbul, Turkey
    Posts
    3,215
    When I used to sell hosting, my new customer rates doubled when I upgraded to a much better design, which was radically different than what I had. The old one was not so bad, but the new one was very good, and it had a very noticeable impact. I didn't change my advertising media, just the design.

    That experience taught me that an attractive and bold website is an extremely important factor in giving a first idea about your company to a potential customer.

  12. #27
    Turn On:
    - Sign up process is easy and clear.
    - cPanel/WHM.
    - WHMCS (unless you can build a BETTER control panel).
    - Live chat actually responds.
    - Past customer quotes.
    - Lifetime coupons (because your costs only go down after the first month).
    - Easy to read terms of service.

    Turn Off:
    - Website is overly cluttered.
    - Huge affiliate payout (unless I get a discount for not being referred).
    - Copyright is out of date.
    - Design seems outdated.
    - Difficult to navigate.
    - Fake live chat (I see it all the time).
    - Trying to sell all kinds of things when I know what I want.

  13. #28
    Quote Originally Posted by markgrannum18 View Post
    Do you think it is the website that make the sail in this business. Is it about the appearance of your site that convinces someone to by hosting.
    No, spelling, spelling is what makes the sail, for sure.
    Phoenix Dedicated Servers -- IOFLOOD.com
    Email: sales [at] ioflood.com
    Skype: funkywizard
    Backup Storage VPS -- 1TBVPS.com

  14. #29
    No, spelling, spelling is what makes the sail, for sure.
    Sailing is what makes the spell. If you can't shell, sometimes you will lose the sail. That's why I use a spill checker.

  15. #30
    Join Date
    Aug 2003
    Location
    Spokane, WA
    Posts
    13
    Bad spelling and poor grammar. I can't stand it when I come across a site with bad grammar.

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