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Effective Customer Engagement Relies on Cross-Channel Integration

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Join Date: Nov 2009
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Effective Customer Engagement Relies on Cross-Channel Integration

Marketers have long relied on multiple channels to drive engagement, but today marketing requires a new approach one built on a single view of the customer that values real-time interaction over static channel-focused campaigns. The antiquated one-to-many monologue of mass marketing has given way to the one-to-one digital dialogue of engagement marketing that is … Continue Reading →
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