"Your online identity is determined not only by what you post, but also by what others post about you -- whether a mention in a blog post, a photo tag or a reply to a public status update," Google explained in a blog post
. "When someone searches for your name on a search engine like Google, the results that appear are a combination of information you've posted and information published by others."
Only users with a Google Profile
can use this tool, which displays links from a user's profiles on Facebook, Twitter, and LinkedIn. It also let users set up search alerts for themselves, though the section seems to offer only links to how-to articles about steps you can take to control third-party information about you. The tool won't, for example, actually let you remove an embarrassing article about yourself that appears in your search results.