Why do guests enter my site and not click anything?
Using Host Gator and Zen Cart. I go to my Admin page and click on "whos online". I see that someone is using my site. Admin tells me that they logged on 5 minutes ago (for example). Then it also has a place that shows "time since clicked". I assume that means "time since the last click on my site". But in most cases "last click" is the same as the total time on the site.
Why do people enter a site and then just sit there? I have included an attachmeny showing my Admin page.
Also, what can be learned about who is using my site. When I click on the ip address I do not understand most of the shown info but I think I am only seeing the location of the site user's internet provider. Correct or no? Can I find out who is ACTUALLY using my site?
One thing to check would be seeing where people come from to get to your site. Coming from search engines, what were they searching for?
Perhaps what they were searching for, you came up in results, but when they got to your site it wasn't what they were looking for.
On a side note, you may want to optimize your site, it is using full size images displaying at a thumbnail size. Just going to your home page is 4.5megs of information I have to download for a complete page load.
Since you are using ZenCart, (I'm not familiar with it) check to see if there is an option in there to auto create thumbnails (then you don't have to worry about it, you upload full size and it auto resizes for you).