Well... I don't know about you guys but if I really have that kind of money, I would most probably do something else with it than to buy a domain that would cost that much. It's just too much money.
I really don't know if Branding or Directory or etc would bring back that much money to them. Anyone knows what is the ROI for it? Paying 350k and having to get it back after branding is going to be really some BIG task.
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Hah! I hate it when people do that... at least use the domain name for a good purpose!
Ironically, a parked domain is usually more valuable than a real one. Zero work to maintain a real service. And, because nobody in their right mind visits a parked page on purpose, you can count on the same number of people visiting the site. Whereas with a real website, things like marketing, competition, and customer satisfaction can affect your traffic levels.