The Importance of Blogs in Search Engine Optimization (SEO)
I was going through the SEO category of our Blog and I noticed that I haven't submitted this article in WHT. Due to some projects with seo in blogs came up lately, I 've decided to release this post as it can be extremely useful to you.
I was checking some articles in Yahoo Answers when I stumbled upon a very interesting question: Does having a Blog help boost my website’s page rank? What is the importance of Blog from the SEO point of view? I was really surprised from the amount of comments that question had, so I realized that not everyone is yet familiar with blogs, neither with Search Engine Optimization. In this article I will try explaining the Importance of Blogs in Search Engine Optimization and generally on boosting your website’s ranking.
A Blog is yet another Content Management System (SEO) with enhanced functionality such as comments, trackbacks and RSS. Blogs are really very easy to install and use, and as powerful as almost any other CMS. However, there is one condition applied in regards to the effectiveness of a Blog in your website’s rank improvement and general optimization.
The condition is whether or not you have the necessary time to dedicate to the blog. Just having few posts on the blog and forgetting about it will have no impact either on your website or on the blog. It’s easy to get a domain and setup a blog but there is no point in doing it if you can’t keep it up-to-date with fresh new posts and articles. In fact, there are many SEO experts out there insisting that a blog needs more attention than a web page! The reason behind this is that your readers expect regular posts and if you can’t come up with new stuff then the chances of losing your readers (potential customers) and page rank are huge! So once again we find out that consistency is imperative in the SEO field.
A blog is a great place to share your thoughts, post links to your company’s main page and advertise! Imagine the case where your boss tells you to setup and maintain two Blogs, and after 2 or 3 months you get appraised because your blog’s regular readers have been finally converted into customers! Imagine the success of a newspaper without time-fixed publications, or a website without 24/7 uptime... What success ??!
Another advantage of a blog that makes it important from an SEO point of view is that you can generate a mine gold of good content and keywords. A good content in blog specially keyword rich content help get good rank in search engines. If you can provide valuable content then other people would like to link to you hence helping in link popularity. Once you have good keywords in your blog, good back-links and good traffic the search engines will surely rank it well.
Blogs are no silver bullet though and require working hard and smart – especially smart. However the payoff can be significant, believe me.
The blogs is going to regularly updates that way this is good for search engine optimization points of view.
Blog mean web logs, it is kind of website where you can post any thing as per your interest like business, Marketing, Insurance, cricket, about your role models Movies and any other your personal issue as like in website.
OP is right, being consistent is very important to a successful blog. While starting a blog is not too hard creating new content for years to come is alot harder and requires more energy than one would first think.
SEO point of view, presence of blog in a website is vert important. By regular updates of blogs in a website increase the number of pages of a websites and relevent traffic to a website.
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Exactly, relevant traffic is very important as the Bounce rate can get significantly decreased and have your website's average visit time increased. And ofcourse, you get traffic interested in the context of your articles/posts!
Last edited by writespeak; 05-29-2011 at 10:46 PM.
Reason: Edited quoted part
Blogging is very good way to get backlinks,online advertisement,visitors and earn money.So always post quality articles on blogs and get huge exposure from quality blogging.
Thanks for a very good discussion about blogging in this thread.