The best way is "Word-of-Mouth", I find this to work better than SEO. Surely SEO will work for you, but then you need to look at how many other people both in sense of Webhosting and non-Webhosting who are trying to beat each other - the normal folk won't get very far and at best it may be useless.
I tend to use secondary services to see where I might be going wrong and improve on them, no need to compete as I am doing quite well without it.
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