I'm just starting out as a reseller. Initially this was going to just be a service I would provide for my clients that I build websites before, however I have decided to open it up to everyone.
I'm reselling hosting from EZPZ Hosting, which as anyone who uses them would know, has fantastic customer service and technical support. As part of the price of buying a reseller package at EZPZ, you get end user support, which basically means if someone opens a support ticket at my site, EZPZ picks this up and responds (and it looks entirely as if it has come from your own company).
Now, my question is, how open should you be about this? My gut instinct is to say right from the start that I am a reseller of EZPZ who are a fantastic company, and they provide excellent 24/7 technical support to all customers of my company. Is this being TOO open?
It's not something you would go around advertising to get new clients in, but if they ask or have a direct question about your business it self it's better to be honest and build up a customer relation with them as they would see that your honest and caring about them and their service with you.
But if no one asks, no one needs to know; as that way they sign up through you instead of going direct with EZPZ as you said was your provider and getting direct. I always was this way in the hosting business, I wouldn't go with a reseller as most of the time you wouldn't get the same service (lack of customer service, or lack of features) then going direct with the provider themselfs, Then when I started my own little business back in 2002, i found out going with a reseller, or a partner with the direct company was a benefit to me. I went with a business partner/contractor of Hurricane Electric for collocation back in 2002 and I got a better service, and better pricing for my two box's I needed colo'd out there, but now that I have moved from Fremont, CA; I no longer needed them.
It's up to you always in the end;
Do they provide you white label packages? Meaning that the information don't go back to them directly?
This is a great question. Being a reseller isn't necessarily a bad thing especially when you're a new company. I wouldn't come right out and say it but if someone wanted to know more about my company I would let them know.
Here is my personal opinion. Being a reseller is not a bad thing everyone has to start somewhere just don't advertise around "I'm a reseller". But if your client asks be truthful to them, it's never good to lie to a client because if they find out the will not be happy and most likely word will get out that you lie to clients etc. So be honest, but don't be ashamed of being a reseller, everyone was one once Best of luck!
Why would you want to admit to being a reseller? Are you providing the customer anything they couldn't get from the company directly? If no, then you certainly don't want to claim to be a reseller. Certainly you shouldn't lie to people who ask, however.
EZPZ, I've never heard of, so saying "hey I'm an EZPZ reseller" would not fill me with any confidence whatsoever. If you were to say "I'm a softlayer reseller" or rackspace, or liquidweb, or one of those, then that might be of value since those companies have a really good reputation. But even then, only if you were offering much lower prices than the host company offers directly to customers of the size of your prospects.