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03-08-2011, 04:50 AM #1Junior Guru Wannabe
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Why hosters use the names of animals in the brand?
hostmantis, ninjalion, hawkhost, froghost, sharkspace...
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03-08-2011, 05:05 AM #2Junior Guru Wannabe
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branding
I think that it's for branding purposes - if you can remember the animal and connecti it to the host than they will get their name to stick.
it's a verry affective tactic in the adveratisment industry.
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03-08-2011, 06:56 AM #3Web Hosting Guru
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Yes this is true but also......Hostgator set an industry standard with their name and a lot of people followed suite
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03-08-2011, 07:06 AM #4Web Hosting Master
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The mascots look cool!
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03-08-2011, 07:24 AM #5Web Hosting Master
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Or it could be just a love for animals?
People choose to agree to disagree on this matter quite a lot. Most say it's just a target for fuzzy warm sales that most animals seem to bring. It is not necessarily the stick of the mascot or the animal that keeps in peoples minds, it is the name.
But to be quite honest with you, I am not sure have followed the Hostgator suite.██ l Dedigeeks • Shared • Wordpress • Dedicated • Established 2006
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03-08-2011, 08:04 AM #6Snoork Hosting
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03-08-2011, 01:04 PM #7Web Template Master
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It's all about connecting with your visitors emotionally. For example lets say someone is looking for hosting and comes across 2 websites. 1 with a cute character/mascot of some sort and the other with a server. Which one is he/she likely to remember and go with?
I guess it really depends on the business's target market. Many businesses also work well without a mascot. For example Liquid Web seem to target the more experienced user who is more likely to be interested in specs/support rather than anything else where as HostGator target a general audience.
^ Just my opinions
PS: My favorite mascot is from Croc Web
JackLast edited by zomex; 03-08-2011 at 01:09 PM.
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03-08-2011, 01:10 PM #8
There are animal mascots for everything from elementary schools to pro sports franchises. We've grown up with mascots, so branding your company around a mascot is a natural extension of that.
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03-08-2011, 02:28 PM #9Newbie
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One host picks an animal name and others will follow.
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03-08-2011, 02:30 PM #10Web Hosting Master
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03-08-2011, 02:38 PM #11Web Hosting Master
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Well, I don't like those particular names. None of those animals are very tasty (although frog legs do come close, but its all about the butter isn't it?) Now, HostGator tastes like chicken, so that's acceptable. Is there a GazelleHosting? They always looked like they could be tasty, lean and probably better than horse.
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03-08-2011, 02:43 PM #12Web Hosting Master
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I little bit ago in another thread, I think someone suggested to pick the host with the strongest animal; or something to that effect.
Too bad hostlion.com doesn't exist, or else that would dominate.Sajan Parikh - PHP Development | Server Management | Linux Administration | Web Consulting
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03-08-2011, 02:44 PM #13Web Hosting Master
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You for got these animal fellas
http://gatorgigabyte.com/
http://www.tigertb.com/
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03-08-2011, 02:45 PM #14Web Hosting Master
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03-08-2011, 03:39 PM #15Web Hosting Master
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03-08-2011, 03:45 PM #16Web Hosting Master
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With the name you can make a mascot which makes the domain easy to remember. Is easier to remember a lion dressed like a ninja and then "google" about it than a full domain.
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03-08-2011, 04:44 PM #17CrocWeb Cloud - High Availability Cloud Website Hosting
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03-08-2011, 04:52 PM #18Aspiring Evangelist
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I think it's simply good marketing. With how saturated this environment can be, it's great to have something that sticks out. We're professionals trying to dig into the minds of people with very diverse backgrounds and interests at hand. Animals, especially cool ones, are generally accepted across a wide range of people.
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03-08-2011, 07:27 PM #19Junior Guru Wannabe
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03-08-2011, 07:41 PM #20Web Hosting Master
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And just one guy is creating all those mascots He is pretty talented!
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03-08-2011, 10:27 PM #21Web Hosting Guru
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03-09-2011, 12:42 AM #22Web Hosting Master
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And just one guy is creating all those mascots He is pretty talented!
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03-09-2011, 07:15 AM #23Newbie
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Physiologically that is very true! a powerful animal as a mascot shows something along the lines of a powerful provider, For example you see a football team with a cuddly panda bear then you see one with a grizzly, you instantly get the feeling the grizzly's are going to be a stronger, more competitive side.
I am fully aware this isn't always (and rarely is) the case, But in hindsight its a good tactic.
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03-09-2011, 07:40 AM #24Junior Guru Wannabe
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03-09-2011, 07:43 AM #25Web Hosting Master
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HawkHost owns Froghost, so I'd cut him out from Frog
As for Mantis, his name really doesn't indicate it that way either...██ l Dedigeeks • Shared • Wordpress • Dedicated • Established 2006
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