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  1. #1
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    Smile Why hosters use the names of animals in the brand?

    hostmantis, ninjalion, hawkhost, froghost, sharkspace...

  2. #2

    branding

    I think that it's for branding purposes - if you can remember the animal and connecti it to the host than they will get their name to stick.
    it's a verry affective tactic in the adveratisment industry.

  3. #3
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    Yes this is true but also......Hostgator set an industry standard with their name and a lot of people followed suite

  4. #4
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    The mascots look cool!
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  5. #5
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    Or it could be just a love for animals?

    People choose to agree to disagree on this matter quite a lot. Most say it's just a target for fuzzy warm sales that most animals seem to bring. It is not necessarily the stick of the mascot or the animal that keeps in peoples minds, it is the name.

    But to be quite honest with you, I am not sure have followed the Hostgator suite.
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  6. #6
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    Quote Originally Posted by Bitcable View Post
    The mascots look cool!
    Definitely agree

    FrogHost, HawkHost, HostMantis, etc... use animals since you can create pretty amazing mascots that can attract customers
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  7. #7
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    It's all about connecting with your visitors emotionally. For example lets say someone is looking for hosting and comes across 2 websites. 1 with a cute character/mascot of some sort and the other with a server. Which one is he/she likely to remember and go with?

    I guess it really depends on the business's target market. Many businesses also work well without a mascot. For example Liquid Web seem to target the more experienced user who is more likely to be interested in specs/support rather than anything else where as HostGator target a general audience.

    ^ Just my opinions

    PS: My favorite mascot is from Croc Web

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  8. #8
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    There are animal mascots for everything from elementary schools to pro sports franchises. We've grown up with mascots, so branding your company around a mascot is a natural extension of that.
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  9. #9
    One host picks an animal name and others will follow.

  10. #10
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    Quote Originally Posted by Bitcable View Post
    The mascots look cool!
    Its a good way to brand the company and make an image with the name. It's to help the consumer remember where they were and who they're with.

  11. #11
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    Quote Originally Posted by Tuco View Post
    hostmantis, ninjalion, hawkhost, froghost, sharkspace...
    Well, I don't like those particular names. None of those animals are very tasty (although frog legs do come close, but its all about the butter isn't it?) Now, HostGator tastes like chicken, so that's acceptable. Is there a GazelleHosting? They always looked like they could be tasty, lean and probably better than horse.

  12. #12
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    I little bit ago in another thread, I think someone suggested to pick the host with the strongest animal; or something to that effect.

    Too bad hostlion.com doesn't exist, or else that would dominate.

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  14. #14
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    Quote Originally Posted by fshagan View Post
    Well, I don't like those particular names. None of those animals are very tasty (although frog legs do come close, but its all about the butter isn't it?) Now, HostGator tastes like chicken, so that's acceptable. Is there a GazelleHosting? They always looked like they could be tasty, lean and probably better than horse.
    I must ask.. Is this a play on your signature or are you genuinely a strange human?

    Quote Originally Posted by Noppix
    I little bit ago in another thread, I think someone suggested to pick the host with the strongest animal; or something to that effect.

    Too bad hostlion.com doesn't exist, or else that would dominate.
    There is NinjaLion that Jedito/DTH owns.
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  15. #15
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    Quote Originally Posted by CodyRo View Post
    I must ask.. Is this a play on your signature or are you genuinely a strange human?
    Yeah, I was joking. My site has a take off on food, and my servers all have food names. Some say I am genuinely strange, so I guess both are true!

  16. #16
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    With the name you can make a mascot which makes the domain easy to remember. Is easier to remember a lion dressed like a ninja and then "google" about it than a full domain.
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  17. #17
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    Quote Originally Posted by zomex View Post
    PS: My favorite mascot is from Croc Web
    Thank you, I am glad that you like it.
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  18. #18
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    I think it's simply good marketing. With how saturated this environment can be, it's great to have something that sticks out. We're professionals trying to dig into the minds of people with very diverse backgrounds and interests at hand. Animals, especially cool ones, are generally accepted across a wide range of people.
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  19. #19
    I always laugh at the names of hosts and their animal counterparts... a little strange, but memorable...
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  20. #20
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    And just one guy is creating all those mascots He is pretty talented!
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  21. #21
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    Quote Originally Posted by Jedito View Post
    With the name you can make a mascot which makes the domain easy to remember. Is easier to remember a lion dressed like a ninja and then "google" about it than a full domain.
    I also agree with this. One can also play into the word of the animal. For instance, Cheetah instills fast, so if you owned "cheetahhost", then a potential client might think "wow a fast, efficient host".

  22. #22
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    And just one guy is creating all those mascots He is pretty talented!
    For $250.00 you really cannot go wrong I suppose
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  23. #23
    Quote Originally Posted by Noppix View Post
    I little bit ago in another thread, I think someone suggested to pick the host with the strongest animal; or something to that effect.

    Too bad hostlion.com doesn't exist, or else that would dominate.
    Physiologically that is very true! a powerful animal as a mascot shows something along the lines of a powerful provider, For example you see a football team with a cuddly panda bear then you see one with a grizzly, you instantly get the feeling the grizzly's are going to be a stronger, more competitive side.

    I am fully aware this isn't always (and rarely is) the case, But in hindsight its a good tactic.

  24. #24
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    Quote Originally Posted by RapidSpeedsCSM View Post
    Physiologically that is very true! a powerful animal as a mascot shows something along the lines of a powerful provider, For example you see a football team with a cuddly panda bear then you see one with a grizzly, you instantly get the feeling the grizzly's are going to be a stronger, more competitive side.

    I am fully aware this isn't always (and rarely is) the case, But in hindsight its a good tactic.
    Your associations with frog or mantis?

  25. #25
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    HawkHost owns Froghost, so I'd cut him out from Frog

    As for Mantis, his name really doesn't indicate it that way either...
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  26. #26
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    Yeah strange how one industry has so many companies named after animals. A bit like chocolate being named after planets etc (Mars, Milky Way, Galaxy).

  27. #27
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    Quote Originally Posted by jzukerman View Post
    I also agree with this. One can also play into the word of the animal. For instance, Cheetah instills fast, so if you owned "cheetahhost", then a potential client might think "wow a fast, efficient host".
    Yeah there is an indication of speed in such names. I like the name speedysparrow also. It is catchy.
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  28. #28
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    A few good hosting names that have not been picked up, along with suggested mottos:

    Sloth Hosting - Unlimited Everything if you have Unlimited Patience

    Tasmanian Devil Hosting - You'll Understand when you meet our Support Staff!

    Tapeworm Hosting - Hungry for Hosting?

  29. #29
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    We personally used an animal because it's brand able and we love the winter. The idea from Host Polar was a wintery, arctic theme with a nice warm, fuzzy polar bear and we love the way it turned out. Personally, I like seeing the "animal host mascots" they're pretty neat.

  30. #30
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    Quote Originally Posted by fshagan View Post
    A few good hosting names that have not been picked up, along with suggested mottos:

    Sloth Hosting - Unlimited Everything if you have Unlimited Patience

    Tasmanian Devil Hosting - You'll Understand when you meet our Support Staff!

    Tapeworm Hosting - Hungry for Hosting?
    Haha! Pretty clever. +1

  31. #31
    haha yeah that is pretty clever

  32. #32
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    Quote Originally Posted by fshagan View Post
    A few good hosting names that have not been picked up, along with suggested mottos:

    Sloth Hosting - Unlimited Everything if you have Unlimited Patience

    Tasmanian Devil Hosting - You'll Understand when you meet our Support Staff!

    Tapeworm Hosting - Hungry for Hosting?
    Alright, that made me smile

    Thanks

  33. #33
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    Dung Beetle Hosting - We eat the competition!

    What a load of crap.

  34. #34
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    Sloth Hosting - Unlimited Everything if you have Unlimited Patience
    I actually like this one

    @Matt, thank you. Have had a few others mention this as well.
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  35. #35
    its also connected to the logo or the symbolic name of certain animal

  36. #36
    it's fact that our human brain can remember pictures much better than any text. hostlion, hosttornado, hostflower etc lets our brain think in pictures and lets them remember much easier as ie mybesthost, hostingspecial, besthosting

  37. #37
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    Quote Originally Posted by fshagan View Post
    A few good hosting names that have not been picked up, along with suggested mottos:

    Sloth Hosting - Unlimited Everything if you have Unlimited Patience
    That's good. Did you start this yet lol

  38. #38
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    Quote Originally Posted by Techy View Post
    That's good. Did you start this yet lol
    No, I did own the domain name "CheesyHosting.com" for a while, and had a joke site up for my customers. I used my default cPanel log in name, "CheesyHo".

    Some of them wanted to sign up, though, so I had to take it down.

  39. #39
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    Most people have said they use animals because they are great to brand with, but we all know that's nonsense, there's a lack of imagination here and you can see that by looking at the website layouts (they are all the same). HawkHost was ok, SpeedySparrow was ok... but now its gone too far, we'll soon see a host for every animal seen on animal planet. Another thing I've noticed is that these animal lovers have even started to copy each-other's sigs and most of them try to mimic the services offered - this personally makes me cringe.

    I would apologise if this post offends any users out there, but I'm not going to, because it's my honest opinion. You may all have different animals, but you're all sheep in reality.


  40. #40
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    Quote Originally Posted by Johnny D View Post
    Most people have said they use animals because they are great to brand with, but we all know that's nonsense, there's a lack of imagination here and you can see that by looking at the website layouts (they are all the same). HawkHost was ok, SpeedySparrow was ok... but now its gone too far, we'll soon see a host for every animal seen on animal planet. Another thing I've noticed is that these animal lovers have even started to copy each-other's sigs and most of them try to mimic the services offered - this personally makes me cringe.

    I would apologise if this post offends any users out there, but I'm not going to, because it's my honest opinion. You may all have different animals, but you're all sheep in reality.

    They will soon realize that the mascot / layout won't leapfrog them into the hosting game - it takes a solid service & company to get anywhere in this industry.

    It used to bother us that there were so many people with similar mascot styles (same designer as ours) and layouts (same designer as ours) however it's proven to be fruitless and almost humorous watching them pop up and subsequently do nothing.

    We did rebrand from "DevotedHost.biz" to "HawkHost.com" for a better TLD and something that was simple to remember. Our original mascot and layout was completely different than what most people associate with us - our reputation and brand was built before "the hawk". I don't think most people get that last tidbit.

    Or I'm completely mistaken

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