Synopsis -- One thing that the rise of the internet has surely succeeded in is extending the global market from the hands of multinational corporations into the hands of the average person. Consumers can search for products and services they want in a global marketplace from the comfort of their homes, and small businesses can compete with large corporations on a much more level playing field than they ever dreamed of. But with this greater freedom comes a plethora of challenges, one of which is the privacy of data. With the onslaught of social networking and marketing, the situation has become even more complex and open to interpretation.

In his article, "Privacy and Permission: Data Protection In A Global Market," Christian Arno discusses the situation from the point of view of an online marketer, faced with not only legitimate privacy concerns of customers he is used to dealing with in a brick-and-mortar setting, but also how to deal with the added layer of privacy and permission subject to international legislation. Parts of the world do regulate online privacy, and even with the overarching US-EU Safe Harbor Framework, individual countries may add on their own individual laws. Christian provides examples of specifics from various countries in addition to his discussion of the general idea of global data privacy, as well as including the seven principles of the Safe Harbor legislation, to help you navigate these waters.

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