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  1. #1

    Display Ad Market Bigger Than Search? It’s A Matter Of When, Not If …

    Synopsis – There’s a lot of research available suggesting that online display advertising is set to make tremendous strides forward in the next five years, mostly due to technological advances that have reduced the cost of creative and placements for display advertising. With customizable templates, even a small business can put together materials for a display ad, and the ability to make quick modifications enables the use of testing to finetune campaigns.

    In his article, “Display Ad Market Bigger Than Search? It’s A Matter Of When, Not If,” Aaron Finn discusses this situation, exploring the strengths and weaknesses of display as compared to search. He continues with a number of tips for launching display ads, making a great argument for investigating the display ad market now to see if it is an option you can exploit under these new circumstances.

    The complete article follows …

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  2. #2
    Display Ad Market might be Bigger Than Search but I believe that still visitors visits sites for getting information that they are searching.

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