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  1. #1
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    Google is no more in "Search Marketing" business.

    Google have just recently announced on their official Google Blog about selling off "Performics".

    It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users. For this reason, we plan to sell the Performics search marketing business to a third party. We believe this will allow us to maintain objectivity and the search marketing business to continue to grow and innovate and serve its customers. While we have not yet identified a buyer, we’ve received preliminary interest from a number of our current partners. Search Marketing will continue to run as a separate entity until the division is sold.
    Kudos to Google, a very wise decision indeed

    What do you all think?

    Discuss!

    regards,
    Zafar Ahmed
    Last edited by Zafar Ahmed; 04-03-2008 at 09:07 AM.
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  2. #2
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    Why they want to go for a third party? That really puzzles me.

  3. #3
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    They aren't, they just want to get rid of it to another buisness who can extend it, to focus on other things.

  4. #4
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    I just don't get one thing. Why did not they think of this before acquiring Performics?
    I'm Zafar Ahmed.
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  5. #5
    lmao, you dont think they thought about it first? It happens everyday people buy businesses and sell the part they do not want.
    Last edited by the_pm; 04-03-2008 at 09:30 AM. Reason: condescending/trolling remarks removed
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  6. #6
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    Quote Originally Posted by AHFB HTML View Post
    lmao, you dont think they thought about it first? It happens everyday people buy businesses and sell the part they do not want.
    You did not understood my point, if Google knew this would create a "conflict of interest" - why did they buy it? -
    Last edited by the_pm; 04-03-2008 at 09:49 AM. Reason: recess is over - time to discuss topics like adults
    I'm Zafar Ahmed.
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  7. #7
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    Google often buys things for which it has only minimal but critical use, such as Applied Semantics, which it bought primarily to get access to the technology which makes Adwords work.

    In the same way there may have been other factors which influenced the decision to buy, but one you have it and are privvy to all the details you may not need it any longer.
    I plan to live forever - so far so good
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  8. #8
    Quote Originally Posted by Zafar Ahmed View Post
    You did not understood my point, if Google knew this would create a "conflict of interest" - why did they buy it? -
    I understood perfectly, you expect that because one aspect of the company will not be a good fit they should not buy it at all. They are not dumb enough to throw the baby out with the bath water and you do not grasp this.
    Technical Advisor for new A&E Series The Killing Season
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  9. #9
    I'm surprised that so many people see this as news.. I didn't think that there was any doubt that they would spin off the SEO portion of Double Click..
    Steve
    Metal Monster Marketing : Internet Marketing

  10. #10
    Google thought hard about it before aquiring them. Then they took what they wanted from them, and now they are selling off the rest, whats so "good" about that? I see it as normal and smart business for them.
    William Cross
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  11. #11
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    Quote Originally Posted by Zafar Ahmed View Post
    You did not understood my point, if Google knew this would create a "conflict of interest" - why did they buy it? -
    They bought Double Click for its online advertising and Performics affiliate network. I highly doubt they ever considered keeping the SEO part of Performics. They are already laying people off too.
    Jaan Kanellis | iNET Interactive

  12. #12
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    Quote Originally Posted by incrediblehelp View Post
    They bought Double Click for its online advertising and Performics affiliate network. I highly doubt they ever considered keeping the SEO part of Performics. They are already laying people off too.

    we’ve received preliminary interest from a number of our current partners.
    Are there people to buy this out or its just google which is creating a hype!

  13. #13
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    I agree with what you say, and would like to add that SEO/SEM division within Google would have a conflict of interest. There are already people who believe that Adwords and the organic listings of google have conflicts of internet. Some people believe when you advertise on Adwords your organic listings will decrease a bit. I haven't seen concrete evidence either way.


    Quote Originally Posted by Feydakin View Post
    I'm surprised that so many people see this as news.. I didn't think that there was any doubt that they would spin off the SEO portion of Double Click..
    www.JGRoboMarketing.com / "Automate. Grow. Repeat"
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  14. #14
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    We need some Big Giant like Google in SEM and SE. Yahoo & MSN are asleep, in future they will be going to Sleep together in same bed LOL!
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  15. #15
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    Not quite sure what you mean inway, surely Google are pretty big in SEM - remember Adwords?
    I plan to live forever - so far so good
    Expert SEO |Sash Windows London

  16. #16
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    Melnel,

    We are completely dependent on Google and its services. Google is ahead of its competitors. Either its Adwords, Adsense, Search and appliactions, Google leads the way. It decides everything. If Google dislikes .php, we might stop using them.

    Hence we need some big gaints to eat up the competition and to compete equally with Google Search, Ads and Apps.
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  17. #17
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    Quote Originally Posted by inway View Post
    It decides everything. If Google dislikes .php, we might stop using them.
    Huh? What? Do you just post here to post stuff that will make regular SEO mad?
    Jaan Kanellis | iNET Interactive

  18. #18
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    Quote Originally Posted by incrediblehelp View Post
    Huh? What? Do you just post here to post stuff that will make regular SEO mad?
    I am not sure, What makes you Mad?
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  19. #19
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    Saying off the wall stuff like"If Google dislikes .php, we might stop using them." really doesnt help the conversation here at all. Remember the web existed far before Google arrived.
    Jaan Kanellis | iNET Interactive

  20. #20
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    Well from my point of view << snip >> statements like

    If Google dislikes .php, we might stop using them.
    Since Google indexes .php pages just fine.
    Last edited by writespeak; 04-17-2008 at 10:23 AM.
    I plan to live forever - so far so good
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  21. #21
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    incrediblehelp: I never said the Google Dislikes .php, It was just an example that we are Google Dependents. Can Google and SEO separated now?

    Melnel again..it was just an example. Will your clients love using .php if Google dislikes it? (it is just an example again)..

    Note: It is wrong that Google hates .php, statements made for an example.
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  22. #22
    If google bans php, I will still use php.
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  23. #23
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    Me too..I do have couple of sites with php I love php and opensource software.
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  24. #24
    Quote Originally Posted by inway View Post
    Me too..I do have couple of sites with php I love php and opensource software.


    If Google dislikes .php, we might stop using them.
    flip flop much? It is becoming obvious you are just making posts out of boredom.
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  25. #25
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    Quote Originally Posted by AHFB HTML View Post
    flip flop much? It is becoming obvious you are just making posts out of boredom.
    Me..uhh..Please read the Note made on my above posts. I am tired of saying it was an example.
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