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04-03-2008, 09:04 AM #1Web Hosting Master
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Google is no more in "Search Marketing" business.
Google have just recently announced on their official Google Blog about selling off "Performics".
It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users. For this reason, we plan to sell the Performics search marketing business to a third party. We believe this will allow us to maintain objectivity and the search marketing business to continue to grow and innovate and serve its customers. While we have not yet identified a buyer, we’ve received preliminary interest from a number of our current partners. Search Marketing will continue to run as a separate entity until the division is sold.
What do you all think?
Discuss!
regards,
Zafar AhmedLast edited by Zafar Ahmed; 04-03-2008 at 09:07 AM.
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04-03-2008, 09:08 AM #2Big fan of RajiniKanth!!!
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Why they want to go for a third party? That really puzzles me.
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04-03-2008, 09:14 AM #3Junior Guru
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They aren't, they just want to get rid of it to another buisness who can extend it, to focus on other things.
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04-03-2008, 09:16 AM #4Web Hosting Master
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I just don't get one thing. Why did not they think of this before acquiring Performics?
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04-03-2008, 09:18 AM #5Web Hosting Master
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lmao, you dont think they thought about it first? It happens everyday people buy businesses and sell the part they do not want.
Last edited by the_pm; 04-03-2008 at 09:30 AM. Reason: condescending/trolling remarks removed
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04-03-2008, 09:42 AM #6Web Hosting Master
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Last edited by the_pm; 04-03-2008 at 09:49 AM. Reason: recess is over - time to discuss topics like adults
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04-03-2008, 09:53 AM #7Aspiring Evangelist
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Google often buys things for which it has only minimal but critical use, such as Applied Semantics, which it bought primarily to get access to the technology which makes Adwords work.
In the same way there may have been other factors which influenced the decision to buy, but one you have it and are privvy to all the details you may not need it any longer.
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04-03-2008, 10:19 AM #8Web Hosting Master
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Technical Advisor for new A&E Series The Killing Season
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04-03-2008, 11:07 AM #9Junior Guru Wannabe
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I'm surprised that so many people see this as news.. I didn't think that there was any doubt that they would spin off the SEO portion of Double Click..
Steve
Metal Monster Marketing : Internet Marketing
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04-03-2008, 11:52 AM #10WHT Addict
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Google thought hard about it before aquiring them. Then they took what they wanted from them, and now they are selling off the rest, whats so "good" about that? I see it as normal and smart business for them.
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04-03-2008, 03:30 PM #11Web Hosting Guru
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They bought Double Click for its online advertising and Performics affiliate network. I highly doubt they ever considered keeping the SEO part of Performics. They are already laying people off too.
Jaan Kanellis | iNET Interactive
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04-03-2008, 03:39 PM #12Big fan of RajiniKanth!!!
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04-03-2008, 03:41 PM #13Business Consultant Manager
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I agree with what you say, and would like to add that SEO/SEM division within Google would have a conflict of interest. There are already people who believe that Adwords and the organic listings of google have conflicts of internet. Some people believe when you advertise on Adwords your organic listings will decrease a bit. I haven't seen concrete evidence either way.
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04-15-2008, 12:12 AM #14WHT Addict
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We need some Big Giant like Google in SEM and SE. Yahoo & MSN are asleep, in future they will be going to Sleep together in same bed LOL!
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04-15-2008, 01:26 AM #15Aspiring Evangelist
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Not quite sure what you mean inway, surely Google are pretty big in SEM - remember Adwords?
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04-15-2008, 06:22 AM #16WHT Addict
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Melnel,
We are completely dependent on Google and its services. Google is ahead of its competitors. Either its Adwords, Adsense, Search and appliactions, Google leads the way. It decides everything. If Google dislikes .php, we might stop using them.
Hence we need some big gaints to eat up the competition and to compete equally with Google Search, Ads and Apps.█ Inway - India's Most Trusted Web Host
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04-15-2008, 07:59 AM #17Web Hosting Guru
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Jaan Kanellis | iNET Interactive
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04-15-2008, 08:09 AM #18WHT Addict
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04-15-2008, 08:15 AM #19Web Hosting Guru
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Saying off the wall stuff like"If Google dislikes .php, we might stop using them." really doesnt help the conversation here at all. Remember the web existed far before Google arrived.
Jaan Kanellis | iNET Interactive
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04-15-2008, 08:16 AM #20Aspiring Evangelist
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Well from my point of view << snip >> statements like
If Google dislikes .php, we might stop using them.Last edited by writespeak; 04-17-2008 at 10:23 AM.
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04-15-2008, 08:26 AM #21WHT Addict
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incrediblehelp: I never said the Google Dislikes .php, It was just an example that we are Google Dependents. Can Google and SEO separated now?
Melnel again..it was just an example. Will your clients love using .php if Google dislikes it? (it is just an example again)..
Note: It is wrong that Google hates .php, statements made for an example.█ Inway - India's Most Trusted Web Host
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04-15-2008, 08:49 AM #22Web Hosting Master
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If google bans php, I will still use php.
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04-15-2008, 08:52 AM #23WHT Addict
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Me too..I do have couple of sites with php I love php and opensource software.
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04-15-2008, 08:56 AM #24Web Hosting Master
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Technical Advisor for new A&E Series The Killing Season
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04-15-2008, 09:00 AM #25WHT Addict
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