My friend says they are getting a bounce rate of about 48-49% when people visit the homepage for their site: http://www.hoodedarts.com/ (about half of the visitors just leave and do not enter the website)
I was thinking if anyone had any ideas as to what may the cause of this (I think it may just be that they have an Enter Site link).
Yes I have, everybody has. The Internet is the biggest source of porn so EVERYONE has at least seen one..
I have seen hundreds and hundreds of pages that have some sort of a "click to enter" page, that does not help you in any way. You do not know what you will see at the site, it could be anything. A shop, a blog, a forum etc... It is annoying.
It is like you have a shop and when people enter, there is another door with a huge "Welcome" pasted over the wall and another door. Why?
After someone jumps through the enter site hoop and gets mad that their speakers just blared out music they didn't ask for, they then get what is basically a blank page. Your first page has to grab the visitor's attention. by having a blank page with 2 links for brochure and whatever else, you now have a 3rd place you will lose visitors at.
1. get rid of the click to enter site crap
2. get rid of the music player
3. make the first page GRAB the visitor's ATTENTION!
Do those things and you will see a big change in bounce rate.
The site has some awesome artwork, USE it to make people want to view the rest of the site. By hiding it, you fail to use the selling point you have.
Music should go and make this http://www.hoodedarts.com/home.asp the first page with some useful information. I did not know where it was located until I got to the "contact us" page. Think of the SEO opportunities of attaching martial arts to the city.
Also did you notice how some words seem to meld together in the text. I am not sure if it is an issue of the font being used, but it happens a lot in the text in the academy/index.asp page.