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Thread: What's wrong with this banner?
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04-15-2012, 02:56 AM #1Business Owner
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What's wrong with this banner?
Hello. For marketers, can you tell me what's wrong with this banner? (please see attached file). I have run a promo using this banner for one month and I did not get any positive result. I had 8,776 impressions and only 35 click-troughs. What seems to be the problem. Be honest, be frank and be brutal if you may.
Thank you.
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04-15-2012, 06:46 AM #2Web Hosting Master
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It's difficult to say, they ad looks fine, it's a bit fast in that it took me a couple of attempts to catch the coupon code.
Was the ad only placed on one site and was it in different locations on that site?
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04-15-2012, 06:51 AM #3WHT Addict
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04-15-2012, 08:14 AM #4
I hope these suggestions make sense for you. They're just my opinions about what I feel isn't quite right or might help improve it.
- It runs too fast; you need to give viewers more time to take in what it's saying, especially when it shows the coupon.
- It could probably benefit from a few more frames in the animation also, to make the transitions a bit more smooth.
- In addition, the company name is semi-transparent/gray, but the message is a very strong black and kind of large, so it looks added on instead of being part of the flow of the ad. I'd consider making the text a little less black, a slightly different and less "blocky" font (hand drawn looking, slowly changing to that one might be interesting), and a little smaller.
- The colored thumbtacks at the side are distracting, and the shadows are odd on them, not all following the same directionality. They probably shouldn't be just three colors, but either all one, two "pairs" or all different, and toned down some so they aren't drawing attention away from the ad itself.
- The background might have benefited from having less clean edges and possibly a a bit more "wrinkling" to look more like used paper, which is what I think you might have been going for. It looks oddly perfect at the edge for something that's supposed to be papery. It needs something to give it "dimension", I feel.
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04-15-2012, 08:18 AM #5Web Hosting Master
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It is hard to read complete text or catch the coupon bcoz banner is too fast!
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04-15-2012, 08:40 AM #6Retired Moderator
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Main thing is too quick as people suggested.
Perhaps something with some different mascot examples, if the one you have doesn't appeal to people, the probably wont click through.
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04-15-2012, 06:10 PM #7Business Owner
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I help entrepreneurs develop online branding. I value my clients and build relationships. I am a friend.
Let me assist you with your website design, logo design and other graphics needs.
Ganah Solutions, a brand creation agency. Solidify your brand. Connect your business.
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04-15-2012, 06:12 PM #8Business Owner
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- Jun 2001
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I help entrepreneurs develop online branding. I value my clients and build relationships. I am a friend.
Let me assist you with your website design, logo design and other graphics needs.
Ganah Solutions, a brand creation agency. Solidify your brand. Connect your business.
-
04-15-2012, 06:13 PM #9Business Owner
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- Jun 2001
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I help entrepreneurs develop online branding. I value my clients and build relationships. I am a friend.
Let me assist you with your website design, logo design and other graphics needs.
Ganah Solutions, a brand creation agency. Solidify your brand. Connect your business.
-
04-15-2012, 06:14 PM #10Business Owner
- Join Date
- Jun 2001
- Posts
- 804
I help entrepreneurs develop online branding. I value my clients and build relationships. I am a friend.
Let me assist you with your website design, logo design and other graphics needs.
Ganah Solutions, a brand creation agency. Solidify your brand. Connect your business.
-
04-15-2012, 06:15 PM #11Business Owner
- Join Date
- Jun 2001
- Posts
- 804
I help entrepreneurs develop online branding. I value my clients and build relationships. I am a friend.
Let me assist you with your website design, logo design and other graphics needs.
Ganah Solutions, a brand creation agency. Solidify your brand. Connect your business.
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04-17-2012, 11:16 PM #12WHT Addict
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Not sure if you're still looking for feedback, but personally, the bold black text just seemed to be out of place with the rest of the banner. Could you not have it in the same shade and font as your logo?
I know that everyone says banners should be attention grabbing, but a little more subtlety will add a lot more professionalism, and as I'm sure you're not offering a bargain-basement end product, you'll want to give a more professional image that inspires confidence and trust in buyers, especially if they're paying for - and getting - a premium product.
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