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04-29-2010, 06:35 AM #1Junior Guru Wannabe
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Is domain expiry date imprtant for SEO?
I`m wondering if Google uses the expiry date of domains as one of the metrics of legitimacy for the site?
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04-29-2010, 12:59 PM #2Support Facility
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As I think nobody is sure about this that Google is checking domain expiry date. If you are planning to keeping the good domainname forever you should get it renew from a cheaper domain registrar which may offer discount.
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04-29-2010, 06:29 PM #3WHT Addict
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A bunch of TLDs do not publish expiration dates -- how could we compare domains with expiration dates to domains without that information? It seems that would be pretty hard, and likely not worth the trouble. Even when we do have that data, what would it tell us when comparing sites that are otherwise equivalent? A year (the minimum duration, as far as I know) is pretty long in internet-time :-).
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04-29-2010, 06:40 PM #4Junior Guru Wannabe
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I Google it again and find this:
Here's a link to the actual patent that Google filed regarding domain registration length...
Link to actual patent application:
http://appft1.uspto.gov/netacgi/nph-...OS=20050071741
"[0099] Certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith. "
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04-29-2010, 07:51 PM #5WHT Addict
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Patent was filed December 31, 2003. This quote from aforementioned Google employee :
A bunch of TLDs do not publish expiration dates -- how could we compare domains with expiration dates to domains without that information? It seems that would be pretty hard, and likely not worth the trouble. Even when we do have that data, what would it tell us when comparing sites that are otherwise equivalent? A year (the minimum duration, as far as I know) is pretty long in internet-time :-).
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04-29-2010, 11:48 PM #6Junior Guru Wannabe
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I believe that it is a factor, not a major one but is a factor that should not be ignored. Google HATES spam! Sites that are spam sites are less likely to purchase a domain name for a long period of time, I believe it is for this reason that long registrations are favored by Google.. It gives your site credibility and proves that you are planning to be around for the long haul.
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04-30-2010, 03:32 AM #7Web Hosting Master
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No, there is no sense comparing expiry dates of domains with SEO. I mean they do calculate age of domains as SEO factors but nothing to do with expiry date..
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04-30-2010, 06:11 PM #8WHT Addict
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If this is actually used in the algorithm it is a very minor issue and will likely have very little weight for ranking purposes. I have taken many sites to a number 1 ranking in Google that were all using a yearly registration.
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05-01-2010, 05:34 AM #9Web Hosting Master
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