Quote:
Originally posted by AdWatcher-Boris
Matt, I also wanted to respond to your comment. Honestly speaking, I don't think that $5 per click is cheap. As long as it delivers conversions and brings you actual profit, it's a worthwhile expenditure, but I'd say that your ads are not performing up to their potential, if you pay so much.
I agree. $5/click is great if you're really getting the ROI from it, but it's definitely possible to put together an effective campaign with a smaller CPC, and smaller companies should not be discouraged from competing on Adwords. I'm getting over 75,000 clicks/month from Adwords (for various sites--not all hosting related) and paying no more than an average of 8 cents per click. It's a great value but it does take some WORK ;)