Digital River to Exhibit at Expo

August 16, 2007 -- (WEB HOST INDUSTRY REVIEW) -- Global e-commerce solutions provider Digital River (digitalriver.com) announced on Thursday that its affiliate technology and e-marketing solutions unit, Direct Response Technologies, will exhibit at the Search Engine Strategies Conference & Expo 2007 (searchenginestrategies.com). The exhibition and conference is being held August 20 to 23 at the San Jose Convention Center in San Jose, California.

During the conference, Direct Response Technologies will host booth #1514 in America's Hall 1. The booth will feature the next generation of its KeywordMax paid search bid management tool, which has been significantly enhanced to provide users with more flexibility and scalability when it comes to running larger paid search campaigns.

The newly updated version enables marketers to cater to global markets with multiple languages, use the same keywords concurrently during multiple campaigns, simplify the application of business rules across campaigns and expand their keyword bid capacity threefold.

Search Engine Strategies Conference & Expo 2007 is a global conference and exposition series focused on the search engine advertising market.