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Search Engine Promotion: No Strategy. No Success.

Whether you’re planning the launch of your first site, or wondering why your site counter is actually moving backward, stop. You need a strategy to promote your site to search engines and to visitors. A plan of action based on five key factors, all of which should be weighed carefully before you take another step. Here are the five, most important considerations in the development of any search engine promotion.

Posted May 13, 2008. Filed under Features. | No comments.


Money back guarantee

It’s a very wise and effective marketing technique. Meaning what? Meaning that the ultimate reason for them giving these guarantees is that they will bring them more clients and thus more money.

Posted May 13, 2008. Filed under Features. | No comments.


myLittleAdmin from a Webhosting Perspective

If there’s one thing constant in the IT and hosting industries, it’s that technology is constantly evolving. For me, keeping up with it all has been nothing short of a challenge. When Microsoft SQL Server 2005 came out towards the end of 2005, and now SQL 2008, I pushed it to the side. It was just another thing I didn’t have time to learn. But as my customers started asking for it, I realized I had to bite the bullet and get it installed

Posted May 13, 2008. Filed under Features. | No comments.


Economics of Hosting Business

There are two forms of growth in the web hosting industry - internal growth and external growth. Internal growth can be done by investment in new servers, new branch offices, etcetera. External growth can be done though expansion , mergers and acquisitions/takeovers.

Posted May 13, 2008. Filed under Features. | No comments.


Server Load - The Basics

Load, in computing, is a measure of the amount of processing a computer system is currently performing, usually in the form of a scalar and as some variation on a percentage.

Posted March 28, 2008. Filed under Features. | No comments.


Valuation of Annually Billed Customer Accounts

If you are acquiring web hosting companies and a specific target primarily has annual customer accounts, don’t run for the hills, quantify it. Some buyers are immediately concerned about the increased risk of customer renewals for annual accounts which are 6-12 months out. At the same time they do not want to provide service and support each month for free for many of the customers for that period of time. There is a solution.

Posted March 28, 2008. Filed under Features. | No comments.


Customer Service Solutions: An Alternative Way

This article explains that one of the most challenging facets of starting a new web hosting business, or even maintaining an existing one, is keeping your clients happy. Here are some tips to make help make your customers feel satisfied that won’t break the bank.

Posted March 28, 2008. Filed under Features. | No comments.


The Dark Art Of Search Engine Optimization

Today we won’t be taking a look at black-hat search engine optimization tactics. Admittedly, I’ve toyed with them in a “know your enemy” kind of way but I’m no expert on advanced cloaking techniques, nor effective link spamming tactics. What we’re going to cover here are the hidden (i.e. dark) areas of effective search engine optimization strategy.

Posted March 28, 2008. Filed under Features. | No comments.


Web Hosting and Liquidity

“Being all things to all people” sounds good, but in most cases it reduces the liquidity of a business. Business liquidity encompasses the number of prospective buyers, the business valuation, and the amount of time required to market the then close the deal.

Posted February 28, 2008. Filed under Features. | No comments.


Hosting Web 2.0: Are You Ready For The Next Level?

The Web 2.0 movement has arrived and things are going to be changing quickly in the months and years ahead. Site designers have already plugged into the 2.0 matrix, but will your hosting services be up to the task?

Posted February 28, 2008. Filed under Features. | No comments.


Training your Support Techs

Technical support is an extremely important aspect of every hosting operation. Your techs can do justice to this crucial responsibility only if they are first trained correctly and effectively.

Posted February 28, 2008. Filed under Features. | No comments.


Web hosting now vs 10 years ago

It’s no secret that there has been an on-going war over customers in the web hosting industry for many years. Together with the technical evolution of computer hardware, this fierce competition has drastically increased what you get for your money when you buy a web hosting account.

Posted February 28, 2008. Filed under Features. | No comments.


Web Hosting and Related Asset Valuations

Eric Furlow explains how to evaluate web hosting companies and their related entities. He does so by considering the different business models that hosting companies are based on.

Posted January 31, 2008. Filed under Features. | No comments.


Conversion Rate Optimization, Part 2

In part one of this two-part series we reviewed the basics of conversion rate optimization and how Google’s Web Optimizer can help improve your conversion rate. But there are additional benefits to using this performance assessment tool.

Posted January 31, 2008. Filed under Features. | No comments.


Interview with Lois, WHTwiki Administrator

Launched last July, the WHTwiki is becoming an incredible resource for the web hosting community. In this interview, we talk to Lois (a.k.a writespeak), the administrator of the WHTwiki.

Posted January 31, 2008. Filed under Features. | No comments.


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