(Gawkwire.com) – Vocus, Inc., a leading provider of cloud-based marketing software, today announced the keynote speakers for its 2011 Users Conference entitled "Reach and influence buyers across social networks, online and through the media.” The three-day conference will include sessions with industry experts and thought leaders in PR, marketing, social media, SEO and more, to discuss innovative strategies with real-world lessons on how they work. Attendees will receive practical advice and tactics on how to build relationships online, increase their influence, build their brand and attract more prospects to their business, and learn from other customers about how they are using Vocus to improve their outreach programs. Attendees will also have one-on-one access to professional service consultants and hands-on training in order to get the most from their Vocus systems.
"Internet, search engines and social networks have profoundly changed how everyone consumes information and makes buying decisions,” said Bill Wagner, Chief Operating Officer at Vocus, Inc. “To be successful, organizations need to reach and influence their audiences – media, bloggers and potential buyers — where they are looking. And this year’s Vocus Users Conference will help them do just that."
Scott Stratten: President of UnMarketing and blockbuster author of UnMarketing: Stop Marketing. Start Engaging. Stratten is revolutionizing the industry with a simple premise: common sense.
Ann Handley: Chief Content Officer of MarketingProfs and best-selling author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.
Peter Shankman: Founder of HelpAReporter.com (HARO) and author of both Can We Do That? and Customer Service: New Rules for a Social Media World. Shankman is recognized worldwide for his radically new ways of thinking about social media, PR and marketing.
David Meerman Scott: Marketing strategist, and best-selling author of both The New Rules of Marketing and PR and World Wide Rave. Scott is recovering VP of marketing for two publicly traded tech companies.
The 2011 Vocus Users’ Conference will take place June 15-17th at The Marriott Baltimore Waterfront in Baltimore, MD. Attendees will explore how to increase the effectiveness of their public relations, government relations and PAC campaigns. For more information and a complete schedule of the event, please visit http://vocus.com/uc2011/
Vocus is a leading provider of cloud-based marketing and PR software that helps organizations of all sizes reach and influence buyers across social networks, online and through the media. Vocus provides a suite of software for social media, content marketing and media relations, creating a comprehensive solution for our customers looking to generate awareness, build their reputation and increase sales in today’s customer-led buying cycle. Vocus is used by more than 30,000 organizations worldwide and is available in seven languages. For more information, please visit http://www.vocus.com