How to Ensure Your Global Strategy is Effective

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Developing internet markets offer huge potential to hosting companies, but tapping into it is difficult, and can involve uncomfortable risk. One strategy enabling global success and growth for hosts is a “glocal” approach, and Shridhar Luthria of ResellerClub will give an in-depth presentation focusing on it the last morning of HostingCon Global 2015.


HostingCon 2014 Convention - Miami Beach Convention Center


The Management Track session, “Go Global Strategy – How to Get it Right” will discuss expanding through a mix of global and local players, using ResellerClub as a case study. As Business Head and General Manager of Reseller Club, Luthria has a unique perspective from which to dish the goods on managing culturally diverse talent and other global expansion challenges.

The constant battle over the ever-growing internet services market gives us lots of examples of different approaches to accessing new markets. Just within the last few months, AppDirect announced local hires and a round of partnerships to help the company grow is Europe, while ePages opened a New York office to get the German company’s ecommerce solutions into the world’s largest national ecommerce market, and Alibaba’s Aliyun launched a new partnership program to offer localized services in new markets.

As three different kinds of service providers, all three chose somewhat different strategies to tackle the challenge of reaching a global audience. Developing the right strategy for your organization requires knowledge of what works and what doesn’t, and “Go Global Strategy – How to Get it Right” can provide you with knowledge gained from experience. With less than a month to go until HostingCon, the time has come to pick your can’t-miss sessions so you can plan around them. If you still haven’t registered yet, there’s still time, but don’t delay!

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