Hot Topic: Challenges and Opportunities Still Presented by New TLDs

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Every year HostingCon offers educational sessions with industry leaders on the newest developments and critical developments in all things related to hosting and cloud computing. One of the main developments of the past year has been the continued roll out of the new top level domains. The new TLDs have been providing homes on the internet for the ever-growing population of websites, and providing opportunities for service providers. Registrars and their partner have faced challenges, including educating the public and businesses.




Early returns are encouraging, but not overwhelming, for both domain prices and adoption. Many of the most important new TLDs are currently going through the early release periods, like .irish and the controversial .sucks, while still many more will come online in the year ahead.

The rollout of new TLDs has also reflected some of the other industry trends, such as the quick shift of the market towards Asia as the world’s largest emerging markets come online. Radix beat out Amazon and Google to be the registrar for the hotly contested .store extension in February, continuing a fast rise Indian company’s rise to prominence.

New developments in domains, including new gTLDs but also internationalized domain names, have been embraced by Chinese businesses and consumers, while developed internet markets have consistently lagged in awareness. At the same time, .com continues not only to be the most popular extension, but also to rise significantly in price.

Last year the new domains were the focus of the “New TLDs: Good or Bad?” and “5 Insights About New gTLDs That Will Give Webhosts an Unfair Advantage” sessions. This year’s sessions will be announced soon, when we will find out what aspects of the domains businesses will be in focus at HostingCon Global 2015.

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