Here’s a session from HostingCon Global 2014 in Miami, Florida. The title of the session was “Build or Buy? How to Grow Your Small to Mid-sized Hosting Business”. The panel discussing this important topic included Hartland Ross, President and Founder of eBridge Marketing Solutions Inc, Arvand Sabetian, Founder of Arvixe, Jamie Opalchuk, Founder and CEO of HostPapa, and was moderated by Frank Stiff, President of Cheval Capital.
This session focuses solely on the implications for a small to mid-sized host trying to decide between an organic growth strategy versus growth through mergers and acquisitions. The panelists explore the perspective of the business owner or manager trying to come to terms with these two approaches and the associated costs and risks with each. The session does not address the more commonly discussed topic of selling to a larger host but rather is focused on the decision maker wearing the two hats, marketer and/or buyer. The focus is on the implications of a mergers and acquisitions strategy rather than a deep dive into specific marketing tactics.
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