Since it's simple I will sell it cheap, I am willing to sell it for $20 or more.

What you get (in a nicely zipped up package :D):
-jpg and psd of header
-html page of website

You can contact me on msn or by email (signature).

Thanks,
Owen

effective as in it has been used and proven to be effective in making sales? Effective use of the colour purple? How is it effective?

well its a very simple, easy to navigate design, nothing complicated.