Can anyone give me a clue on what I'm doing wrong here?

I'm trying to use GA to measure conversions for:
* 0
conversions, Goal 1: Newsletter Subscription

* 0
conversions, Goal 2: Checkout to Cart

* 0
conversions, Goal 3: Display Checkout

It's been set up for about a week, but it's still showing nothing. I know we have had subscriptions added as well as orders, so something's wrong.

Settings I'm using:

Active Goal: ON
Head Match
Goal URL: ^/newsletter.php
Not case sensitive
Goal Value 1

Goal: ^/newsletter.php

Same settings for checkout (checkout1) and sale (checkout3).

Can't figure out how to get the eCommerce section working either, but that's a whole another can of worms.

Is this the right subforum for this?