View Full Version : How to sell Web Hosting ? :(
DewlanceHosting 07-21-2009, 07:30 PM i have a $35/monthly reseller hosting but i don't know how to attract clients. my hosting site is << snipped >>
and my company in loss because i have a 4 staff($80/for 10 days)
:(
so i want to know what can i do for clients and clients sign up in my hosting site??
<< snipped >>
zomex 07-21-2009, 07:39 PM i have a $35/monthly reseller hosting but i don't know how to attract clients. my hosting site is << snipped >>
and my company in loss because i have a 4 staff($80/for 10 days)
:(
so i want to know what can i do for clients and clients sign up in my hosting site??
<< snipped >>
My question is why do you have staff if you don't have any clients?
What forms of promotion are you currently carrying out and how much?
IGXHost 07-21-2009, 07:59 PM Well, most start up web hosting companies don't usually gain much profit in the first few months to years. It takes a lot of hard work and dedication to build up a client base.
I'm also asking the same question though, why the need for staff if you haven't had any clients yet? Of course, it's good to have staff but like you said, you're currently in a loss. Unless you have a lot of capital to continue to invest in this, I don't think it's a wise way to spend your money on staff that won't be doing anything due to little to none clients. Perhaps spend the money on promotion first and then hire the staff when you need.
UH-Matt 07-21-2009, 08:37 PM Also paying 4 staff for 10 days a total of $80? I can just imagine the quality of your support if you DO get any clients...
Step back, create a business plan, find out what your point of difference is going to be compared with the thousands of other hosts looking for clients, and then sell yourself on that point.
gilbert 07-21-2009, 08:48 PM Yea this is a good question but not an easy one to answer. I don't think you need the staff right away like others on this board are saying. Good luck with your company and when you get enough post please feel free to share your URL with us in the appropriate forum.
Brian-de-vie 07-21-2009, 08:51 PM Also paying 4 staff for 10 days a total of $80? I can just imagine the quality of your support if you DO get any clients...
Step back, create a business plan, find out what your point of difference is going to be compared with the thousands of other hosts looking for clients, and then sell yourself on that point.
I was going to say 'well said', - but then, I realised:
His USP is a staff to client ratio of better than 4:1,
that's quite a Unique Selling Point ;)
wb-Jay 07-21-2009, 10:15 PM This has been covered several times on these forums...
Start out with your local market first which will be a lot easier to convert business as supposed to online marketing which needs a lot of funding. Also try to start your business with minimal overhead, I see you have done that with the reseller account which is good. Perhaps get a reseller hosting account with end user support? This will save you money initially which is good as you need to save as much money as you can initially and put it to good use to expand your business.
Some of the hosts offering end user support are innohosting.com, odishahosting.com, resellerzoom.com.
jweeb 07-21-2009, 11:26 PM i have a $35/monthly reseller hosting but i don't know how to attract clients. my hosting site is << snipped >>
and my company in loss because i have a 4 staff($80/for 10 days)
:(
so i want to know what can i do for clients and clients sign up in my hosting site??
<< snipped >>
all your staff members should be selling or trying to get clients in.
UH-Matt 07-22-2009, 04:06 AM This has been covered several times on these forums...
Start out with your local market first which will be a lot easier to convert business as supposed to online marketing which needs a lot of funding. Also try to start your business with minimal overhead, I see you have done that with the reseller account which is good. Perhaps get a reseller hosting account with end user support? This will save you money initially which is good as you need to save as much money as you can initially and put it to good use to expand your business.
Some of the hosts offering end user support are innohosting.com, odishahosting.com, resellerzoom.com.
I've always disagreed with the "local market" thing. The internet is huge and there are much more productive online, free, ways of trying to win clients than spending hours going around your locals for very little reward. There's still plenty of room in the hosting market, you just have to work outside the box, the box doesn't have to be on your doorstep.
dbbrock1 07-23-2009, 02:29 AM I also agree - you need to drop the employees you don't need them. Work it yourself until you cant handle the load on your own.
As far as advertising, the free methods are the best. Try hitting up every popular webmaster forum out there - you are bond to get some clients from them.
If you do plan to go locally, make sure you charge a lot more as these types of customers are usually more willing to overpay for their service. Just add in some minor website work, and you could charge them $50-100/m easily.
dollar 07-23-2009, 02:44 AM How does your business plan say you are going to get clients? :D
The webhosting industry has a low entry point price wise in comparison to other industries (think brick and mortar) but that doesn't make it any easier than running another business. In fact the flooded state of the industry makes it that much harder.
If I were ever to attempt to enter the market again I would not do so without a decent amount of starting captial. Enough to sustain the business without a single client for at least a year. Now I would hope and expect to build up a client base before then but I wouldn't want to be in the position of taking cash from other places to cover the costs.
When it comes to finding the client the process is really rather simple and always has been.
1) Figure out your target market. If you don't have a well defined target market and ideally a nice niche that you are going after then you're going to run into a lot of troubles unless you have a lot of capital to try and compete. The more targeted your market the better.
2) Within that target market define your idea client. The one that would fit perfectly with your services.
3) Spend a virtual day in that client's shoes. Brainstorm where they would spend their time both online and off.
4) Put up advertisements everywhere you went on your virtual day.
One other thing I would suggest which goes along with the niche is to carve out a set of unique features that your competition does not offer. Budget cPanel hosts offering large or no limits are simply a dime a dozen and many have advertising budgets that you won't be able to compete with. Hosts that cater to a specific market (web developers for example) are much more rare and with a desirable feature set will be able to attract clients with less money and effort.
hostbite 07-23-2009, 05:34 AM With money that are you going to spend on staff you can invest in marketing :)
that will bring you a few clients.
jwong12 07-23-2009, 12:36 PM Hiring 4 employees is a lot of money. I would definitely cut back if your barely starting up. I would say just keep 1 employee and try to do everything yourself to save as much money as possible. Use the money you save from not hiring employees and spend it towards marketing and possibly getting a new web design if that's what's keeping customers from purchasing hosting from your company.
Almost any business makes a loss in its first year of operations.
I am guessing you haven't worked out where your funding is coming from...
inspiron 07-24-2009, 10:48 AM I think you should hire one SEO experts for marketing your website. You can advertise your web hosting company sale:
* The Web Hosting Talk Other Hosting-Related Offers forum
* Other forums about or related to the web hosting industry
* Web hosting directories that have an advertising section.
dominicbowen01 08-12-2009, 03:00 AM Almost any business makes a loss in its first year of operations.
I am guessing you haven't worked out where your funding is coming from...
The funding sources should be well decided in advance and should be opted with due care so as to incur minimim lending rates. One good source of funding that I can suggest is the mid atlantic investment network.
64bithost 08-12-2009, 08:05 PM i have a $35/monthly reseller hosting but i don't know how to attract clients. my hosting site is << snipped >>
and my company in loss because i have a 4 staff($80/for 10 days)
:(
so i want to know what can i do for clients and clients sign up in my hosting site??
<< snipped >>
1. Collect local business cards
2. Collect local phone books
3. Collect local flyers and pamphlets
4. Fire your employees for not doing their job
5. Create a database of email addresses/firstname/lastname/domainname.com etc.
6. Use VerticalResponse.Com ; Pay $10.00 a month to email Local People
7. Answer the Phone
cpoalmighty 08-12-2009, 08:34 PM He does not need to drop all of his clients. He can keep at least one of them to be there when he is not. But definitely he doesnt need for of them if he doesnt have any clients
64bithost 09-28-2009, 01:05 PM Now here is the hard part:
You as an owner have to pound the pavement. Go and see your clients one at a time. Make personal relationships with them. When you do this things will begin to progress.
Start like this:
do your web hosting for your certain set prices.
add in web site design. you will make some money here. (only if you can turn them out in the specified time)
use excel or open office type spreadsheet to keep costs in check. (ROI)
have contracts so you can hold your clients to agreements...make them sign the contracts if they are local.
long distant clients require a software agreement that is online.
contact me at noc@64bithost.com - subject :running a web hosting business
diskace 09-28-2009, 05:53 PM Partner with web design firms. Most of the small one don't have the expertise or staff to do the hosting for their customers.
Try to advertise if you have budget in a niche market.
GL
ihostingsg 09-29-2009, 02:52 AM Are you sure resellerzoom offers end user support? i don't see that on their website
This has been covered several times on these forums...
Start out with your local market first which will be a lot easier to convert business as supposed to online marketing which needs a lot of funding. Also try to start your business with minimal overhead, I see you have done that with the reseller account which is good. Perhaps get a reseller hosting account with end user support? This will save you money initially which is good as you need to save as much money as you can initially and put it to good use to expand your business.
Some of the hosts offering end user support are innohosting.com, odishahosting.com, resellerzoom.com.
MetalHawk 09-30-2009, 02:23 AM If you have a reseller, maybe you don't need that much staff employed right away.
yajur 09-30-2009, 02:50 AM local market is the best way to start up :)
JAQQLE 10-05-2009, 09:41 PM If you're going to offer your services localy, put your four staff to work designing websites for your new customers. If you can offer them a website, as well as the hosting, you'd be a step ahead.
Matt - Kerplunc 10-06-2009, 01:15 AM Breaking into the shared hosting market as a brand new company is extremely difficult. Your going to lose money for a while. Try finding your own niche or some stuff that sets you apart from other companies and advertise that
Innerclick 10-07-2009, 07:46 PM I have a reseller hosting company running for 5 years working on the 6 year . I have had spent a a little bit of money but notwhat I have not mading on the account and i found twitter crazy as it seems I have been on it for a about 2 months and I am getting traffic and buyers from it I just asked my tweeter to send out a tweet to geet me new client and it is working ...@innerclick
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