phpa
11-09-2002, 11:42 AM
Having started the 'When good goes bad' thread, and having finally spoken to Kristin, this is my latest take on things.
Right now, they're stretched. They're making a change of their merchant provider, and for which there's presumably a good reason, and also their taking on extra staff at the moment is impacting support. Kristin and Tellie are helpful, but it sounds like they're being pulled in many different ways, and juggling the things that they need to get done, with the needs of support and the rest. I can understand this as I'm in the same boat in trying to tackle multiple aspects of my business, although I don't let support suffer and give that the highest priority as I believe it's paramount.
So on the one hand I am sympathetic because I can appreciate what they're going through, but on the other hand I would handle things very differently if I was in their shoes.
IME, keeping in touch with customers and responding to even the little queries such as "where's my $15" would buy them lots in terms of good faith - and more time to fix the problem. There was a post today in their forums from a customer pleading for an email from them, just to acknowledge that someone will look at their problem. Until this really hits home with 2c, then nice though the folks that I've emailed with are, I fear that they're fighting a losing battle with customers. It really pains me to see it, but that's how it is. If responsiveness picked up it would do wonders, and much more than even offering 1% comission and beating everyone else.
Certainly some customer queries, may be even many, are from a lack of understanding of the 2checkout system. People don't read FAQ's, and get in a flap about things. But that should signal the fact that the website isn't answering peoples queries efficiently; basically that it's inadequate.
The way I approach things is not only to answer a support query, but to ask myself why the question was asked in the first place. If someone asks how much my product costs, and despite it being clearly on the site in a number of places people sometimes do, maybe my site is deficient. How could my site have prevented me from ever having to deal with the support question in the first place, and still leave the customer happy? That's what I wonder, and it's surely part of the constant improvement process that any site should be undergoing.
For 2c, a clear link not just with explanation subjects like "How our system works", but questions like "Where's my money?" in the FAQ, and even on account statements, may help to stop some support queries if it explains things well. i.e. think from the customers perspective, and not just the sites perspective. Active links for more aspects of the online statement, such as the reserve columns to explain what they are might also help. Links for more of the figures might help to. People think and look for information and answers in different ways, and questions are raised by the customer at different points on the site. When they're looking at their statements is one. "This doesn't look right, I wonder why?". The more ways that a customer can find the answer they want via the web, the fewer support support queries there'll be.
But this is just IMHO of course. Maybe I'm wrong.
Right now, they're stretched. They're making a change of their merchant provider, and for which there's presumably a good reason, and also their taking on extra staff at the moment is impacting support. Kristin and Tellie are helpful, but it sounds like they're being pulled in many different ways, and juggling the things that they need to get done, with the needs of support and the rest. I can understand this as I'm in the same boat in trying to tackle multiple aspects of my business, although I don't let support suffer and give that the highest priority as I believe it's paramount.
So on the one hand I am sympathetic because I can appreciate what they're going through, but on the other hand I would handle things very differently if I was in their shoes.
IME, keeping in touch with customers and responding to even the little queries such as "where's my $15" would buy them lots in terms of good faith - and more time to fix the problem. There was a post today in their forums from a customer pleading for an email from them, just to acknowledge that someone will look at their problem. Until this really hits home with 2c, then nice though the folks that I've emailed with are, I fear that they're fighting a losing battle with customers. It really pains me to see it, but that's how it is. If responsiveness picked up it would do wonders, and much more than even offering 1% comission and beating everyone else.
Certainly some customer queries, may be even many, are from a lack of understanding of the 2checkout system. People don't read FAQ's, and get in a flap about things. But that should signal the fact that the website isn't answering peoples queries efficiently; basically that it's inadequate.
The way I approach things is not only to answer a support query, but to ask myself why the question was asked in the first place. If someone asks how much my product costs, and despite it being clearly on the site in a number of places people sometimes do, maybe my site is deficient. How could my site have prevented me from ever having to deal with the support question in the first place, and still leave the customer happy? That's what I wonder, and it's surely part of the constant improvement process that any site should be undergoing.
For 2c, a clear link not just with explanation subjects like "How our system works", but questions like "Where's my money?" in the FAQ, and even on account statements, may help to stop some support queries if it explains things well. i.e. think from the customers perspective, and not just the sites perspective. Active links for more aspects of the online statement, such as the reserve columns to explain what they are might also help. Links for more of the figures might help to. People think and look for information and answers in different ways, and questions are raised by the customer at different points on the site. When they're looking at their statements is one. "This doesn't look right, I wonder why?". The more ways that a customer can find the answer they want via the web, the fewer support support queries there'll be.
But this is just IMHO of course. Maybe I'm wrong.
