Hi

When the users trace the ip to find the server provider company how can i set this up so it will point to my company and not to the datacenter or other company that i have buy it?

Thanks

I think you are referring to reverse DNS -- which is what shows up in a traceroute. If you are in someone else's datacenter, chances are you can't mask that because their routers or switches will probably have branded hostnames. You can request to have your IP's rDNS changed, but you can't make yourself look like something you're not.

I mean when i buy a server from a hosting company and give it to a customer and the customer trace the ip to point to my company.

Via whois you're looking at who owns the block of IP's, which you cannot change.

if your provider uses SWIP, ask them about it. or maybe just ask them anyway if you're not sure. you'd need minimum 8 ip's (/29) to facilitate any SWIP request though.

Ok thanks :)

Or find a provider that uses more anonymous or generic hostnames and names for their hardware and company info...