I'm interested in advertising on one of hosting directory.
I'd like to order standard 468x60 banner impressions,
but I'm wondring what CT ratio may I expect ?

Thanks

Banner ads are notoriously poor in general. 1 or 2 % would be good. Depends how many impressions and how long.

Thanks for reply.

So it's quite expensive to buy banner impressions for $30/CPM and get only 1% ( $300 = 100 click thru ).
It's like $3/CT.

Even pay per click search engines are much cheaper.

Banners are good for branding and recognition. But don't expect major sales from it.

There's no trick to e-marketing, any type of e-business. It's all a little of this and a little of that. It adds up.