I have the technical chops; I've been a SysAdmin for various large *NIX installations for more than 10 years; I've been running my own (very small) hosting company for between two and three years. The thing is, I seem to have something of a difficult time filling capacity.

So, resellers. I use freeSide, so the billing system supports it. But I'm a little uneasy with the idea- I'm a nerd, and never really trusted the marketing types.

what other experiences/problems have you had with resellers? My own personal 'brand'
is very anti-spam, so I'm going to have a hard time with the shady folks.

Also, my margins are pretty thin. I question the utility of raising my prices to give the reseller a reasonable cut, and I don't think that I'm going to be able to attract resellers if I don't.

and then what are the pros and cons of how you structure your reseller agreements? I run a VPS system with mostly homebrew scripts that set things up, and I target very technical customers (you are encouraged to install your own kernel) so I doubt the resellers will be able to handle support- usually when a customer complains, it's 'cause something is actually broken.

I see that DreamHost has an interesting system; they charge a ridicoulous setup fee that goes entirely to the reseller/referal, and they have some javascript foo so that while it looks like you can't get a better deal direct, if you press back during the order process, it discounts the setup fee.