How to optimise the site for good keyword search results in simple way

ssmworld, welcome aboard!
It seems to be little bit wrong section for SEO related issues. But as for your question all depend on keywords you are interested in and how many competitors do you have in your SERP. That is complex issue.

The best way to get keyword hits is to have good quality content for those keywords.

As Amy pointed out you need to start with page content which supports the keywords you are targeting (but first of all make sure you are targeting the right keywords) and then you need to get anchor text links from outside sources again supporting your keywords.

There are also some basics that you need to cover like good onpage optimization, making sure you have dependable hosting and making sure that all your pages are indexed by search engines.

best to read this;
www(dot)webworkshop(dot)net/search-engine-optimization-basics.html

very good introduction to the basics of SEO

How to optimise the site for good keyword search results in simple way
There is really no easy way for ranking in SERP's. It needs a lot of work, knowledge, sound judgement, a good strategy and patience ;)

I think the simplest way is to build back links and use your keywords as anchor text.

Also, try to get some links from high PR pages.

How to optimise the site for good keyword search results in simple way

1.Use your keywords in Page titles.

2.Use quality content in your site.

3.Use keywords in anchor text.(Same like as you do in your Signature)

4.Submit your site in popular SE and Directories.

This will help lot

Stick to the basics:

1. Relevant authoritative back links. Link baiting and social media.
2. Accessibility in themed structure. Making your website easy to crawl and index. Information architecture is key.
3. Basic on-site SEO factors. Fresh original content.

Make sure that you have your good keywords in your content, Meta Description and Titles. It is the most simple way.

SEO is a long process, if done correctly surely it will be good...