Web Hosting Talk







View Full Version : Technical Writing/Marketing


xelA
08-13-2002, 09:42 PM
You know all the fancy choice of words and marketing you find at a web hosting site? Where do I find a technical writer to do all that? Any recommendations?

Andrew
08-13-2002, 09:46 PM
You mean all the hogwash about 'solutions' that everyone (including myself) uses to sound extra special? Just keep reading them for a few days, you'll come up with something.

Just start thinking in those kind of terms. Remember, you're not going out for a cup of coffee, you're looking outside the box for a cafeinated beverage solution. :stickout

achtungbaby
08-13-2002, 10:47 PM
Originally posted by lightnin
You mean all the hogwash about 'solutions' that everyone (including myself) uses to sound extra special? Just keep reading them for a few days, you'll come up with something.

I agree -- read enough of the lingo and you'll be speakin' it in no time. In case you can't and you're still looking, I can write something for you.

xelA
08-13-2002, 11:27 PM
Free of charge? :D

RackNine
08-13-2002, 11:49 PM
you're looking outside the box for a cafeinated beverage solution

Quiet fool! Don't outsource your production line to make quota! You'll lose a viable revenue source through parallel competitive practices!

-Matt

JayC
08-14-2002, 02:44 AM
Just to clarify, if you're shopping around: technical writing and writing of marketing copy for a website are two entirely different things. And it doesn't sound like technical writing is what you want.

So you might want to try a search at Google for something like "website copy editing" and read a few of the sites that come up to see if any sound like what you're looking for. There are any number of companies and individuals that do this kind of stuff.

achtungbaby
08-16-2002, 03:55 AM
Originally posted by xelA
Free of charge? :D

That depends on the specifics of your project.

RotoHost
08-16-2002, 05:15 AM
Originally posted by RackNine
Quiet fool! Don't outsource your production line to make quota! You'll lose a viable revenue source through parallel competitive practices!

Damn...I was just about to say the same thing! :)

Website Rob
08-16-2002, 05:27 AM
I would have mentioned; "the potential downside is the negative outflow of marketing resources resulting in a braindrain from a somewhat, unrecoverable source. Maximizing the upside potential is always conducive to a compensating value, which is relative in today's market."

Or something along those lines. :D

achtungbaby
08-16-2002, 05:32 AM
Hey...this is good stuff...! Are you all copy editors?:)

JayC
08-16-2002, 11:54 AM
Of course, while all of that stuff is funny enough, it's exactly what you don't want! What you do want is clearly-written, direct, accurate writing that serves a few different purposes: sells your product or service to people who get to your site, encourages click-throughs by those who read just the description, title, or a snippet, and ranks well on search engines.

Those last two are what makes copy writing for the web different from that for print -- and they're at least as important as the first.