 | View Full Version : Safe Shopping Seals/Banners Ariolander 01-11-2008, 04:52 AM I was wondering besides HackerSafe, BBBOnline, & SSL Certificates what other programs are out there to assure customers they will have a safe shopping experience and my site is indeed secure? And what kinda cost are we talking about getting into these programs? Is it worth it? BigWebWalker 01-11-2008, 05:52 AM Excerpt from http://www.practicalecommerce.com/articles/356/Do-Security-Measures-Boost-Conversion/ >>>>> A case study presented at MarketingSherpa.com on May 6, 2006, reported a security-logo test performed by Petco, a national pet supply retailer. The test involved varying the placements of the Hacker Safe logo across its website to gauge differences in conversion rate gains. The test outcomes produced the following results: – The logo in the lower left corner of the navigation bar resulted in an 8.15 percent increase in conversions. – The logo below the footer on the lower right increased conversions only 1.76 percent. – The logo on the upper left between the search box and the navigation bar increased conversions 8.83 percent. >>>>>>> One more report here http://www.scanalert.com/pdf/ScanAlert-2007WindowShoppingReport.pdf Ariolander 01-11-2008, 07:31 AM Excerpt from http://www.practicalecommerce.com/articles/356/Do-Security-Measures-Boost-Conversion/ >>>>> A case study presented at MarketingSherpa.com on May 6, 2006, reported a security-logo test performed by Petco, a national pet supply retailer. The test involved varying the placements of the Hacker Safe logo across its website to gauge differences in conversion rate gains. The test outcomes produced the following results: – The logo in the lower left corner of the navigation bar resulted in an 8.15 percent increase in conversions. – The logo below the footer on the lower right increased conversions only 1.76 percent. – The logo on the upper left between the search box and the navigation bar increased conversions 8.83 percent. >>>>>>> One more report here http://www.scanalert.com/pdf/ScanAlert-2007WindowShoppingReport.pdf Wow... That is impressive to say the least. Besides ScanAlert's Hacker Safe are there any other similar programs? PCHeroes 01-12-2008, 11:35 AM buysafe.com is another safe shopping program that operates on a bond guarantee type system, I think they only accept US based businesses though. But unlike the rest of the programs its actually free to sign up. Worth a look I suppose |