boonchuan
10-12-2007, 08:41 AM
Web.CC came for a visit last week. It was then that I realized our company was with them for 3 1/2 years. That was quite sometime. Just doing a review on them after so many years. Initially we were quite quite reluctant to change web domain registrars as we feel we were well served by our existing registrar. For us, a good registrar is a key link to our business services. We do not want any issues at all with regards to our clients' domains. Price was not a factor, we prefer paying premium prices as long as there was no problems. I think the demise of several high flying registrars and the subsequent problems they caused their clients illustrated our fears well.
Especially in the domain registrar arena, it was strongly dominated by USA based companies with their high volume and large markets. An Asian especially South East Asian registrar was something we thought of as an extremely difficult venture to survive. But finally we went over because of their sincerity.
We were glad we did so. Web.CC had an advantage of good automation procedures, domain registrations were easy. But most important, they had a responsive support, which we could call in times of problems and talk to a real human being and to have the problems solved on the spot. This was something I couldn't say of most other registrars, who basically treat clients as nothing more than a ticket number.
Where there were issues or questions related to domains we could call them for advice, sometimes not totally related to their services, they would still try their best to oblige. This was a very personalized touch which we wouldn't find elsewhere.
3 1/2 years now, they have grown quite well, our initial fears were unfounded. And what's more they had a much greater range of Asian domains that could be registered through them, making it much easier for us, as we could maintain all the different countries domains in one account.
Despite their rapid growth, the personalized touch was not lost as they continued to visit their clients like us for feedbacks or just saying hello. It was their last visit that prompted this review. Over the 3 1/2 years I would say that they had a job well done. No hiccups except for the initial integration of the registrar system.
Those in marketing would know about Porter's Generic Strategies http://en.wikipedia.org/wiki/Porter_generic_strategies
I would say that they had achieved cost leadership together with product differentiation by pursuing high automation as well as maintaining a responsive human touch in their services that differentiate them from other cost leaders in the industry.
Especially in the domain registrar arena, it was strongly dominated by USA based companies with their high volume and large markets. An Asian especially South East Asian registrar was something we thought of as an extremely difficult venture to survive. But finally we went over because of their sincerity.
We were glad we did so. Web.CC had an advantage of good automation procedures, domain registrations were easy. But most important, they had a responsive support, which we could call in times of problems and talk to a real human being and to have the problems solved on the spot. This was something I couldn't say of most other registrars, who basically treat clients as nothing more than a ticket number.
Where there were issues or questions related to domains we could call them for advice, sometimes not totally related to their services, they would still try their best to oblige. This was a very personalized touch which we wouldn't find elsewhere.
3 1/2 years now, they have grown quite well, our initial fears were unfounded. And what's more they had a much greater range of Asian domains that could be registered through them, making it much easier for us, as we could maintain all the different countries domains in one account.
Despite their rapid growth, the personalized touch was not lost as they continued to visit their clients like us for feedbacks or just saying hello. It was their last visit that prompted this review. Over the 3 1/2 years I would say that they had a job well done. No hiccups except for the initial integration of the registrar system.
Those in marketing would know about Porter's Generic Strategies http://en.wikipedia.org/wiki/Porter_generic_strategies
I would say that they had achieved cost leadership together with product differentiation by pursuing high automation as well as maintaining a responsive human touch in their services that differentiate them from other cost leaders in the industry.