What exactly about Google Adsense makes them the leader in the online Advertising Industry? Is it their ability to market on the google search engine? Their low cost of advertising for businesses, and high payout for webmasters? Or is it the simplicity of their Text ADs?

I'm just curious as to what makes everyone flock to their system instead of other companies. Open discussion! Go!

I believe Google was the one that came up with the idea of allowing webmasters get a piece of their cake helping them create more revenue.

However AdSense is not the only one doing it, nor is the one that pays the most.

Google came with the idea and they also own the Best search engine in the world, so this makes them.

Uh... they bought doubleclick (one of their biggest competitors) and took over everything, so they automatically own market share that way; and people are always more likely to go with the market leader when they want something, so they just continue to grow.

The fact that google is the biggest search engine is the biggest factor.

The word to use - Monopoly -. They are capturing every bits and pieces of the market daily to come up top against all their competitors.

Brown, I agree, but sadly, that is an understatement to what they are capable of! I'm a fan of Google and all, but how large can they grow before the government steps in? They are butting heads with Microsoft pretty violently now.

They are the first to roll out text ads advertising. Probably why they are getting good result which make yahoo copy their idea too.

Do you think the industry would be accepting of a new competitor? Is it needed?

Competition is always good for the consumer, but in this market the success rate would be so small that it probably wouldn't be worth the effort to even device a business plan.

However, if one could deliver advertisements into online multiplayer games and such, they may dominate.

A Good question. in fact all those make them the most popular in business. Google trademark is on the first place of course. Once came out AdSense was the only option to stidk a commercial listing on the top of the search results. When Google launched the content network program many site owners found a good way to earn money.

Advertisers were also in good position to control their spendings. There are many "pros" and "cons" about Adwords. I can add mostly "cons" but i wouldn't because I realize that The Google's advertisers' and publishers' netwotks are still the most popular and although I disagree with many things as advertiser I realize that useing adwords is the only chance for many website owners from developing countries and the so-called "third world" to earn money. Just don't ask me about Adword's "cons" :)