Do anybody have a statistics - how many unique users have to visit an e-commerce site in order to have one sale? In other words, what is a ratio UNIQUE USERS/QUANTITY OF SALES?

I understand that it depends on product, site and million other factors, but anyway...

I see there are a lot of real experienced sellers on this forum, so you probably have such a statistics.

Some people might consider these confidential.

Originally posted by IT Hosting
Some people might consider these confidential.

OK, that let's talk in general terms. Does anybody know about any statistics like that? I'm sure it should be somewhere on the Web.

Well, I think mine is about 2.7% if you'd like to know.

You mean that about 3 visitors of 100 are buying? If so it's a very high ratio, and it means that you bring a very qualitative traffic to your site (I'm not talking about other factors now).

I heard that a ratio 0.5% is considered a very good one.