It is one big long Dell commercial. Did anyone else notice that while watching it. I know, I am talking about a movie that came out a year ago. But I was watching it the other day and it hit me. Every computer in the whole movie is a Dell with each computer strategically placed so that the Dell symbol clearly shows.

Seriously. That movie is one very long advertisement for Dell.

Regards,
Michael

Lol! What about your message? You named the company 4 times. ;) But yhea, it is clearly some sponsor deal -- but hey, it's better than placing Apple's (the Net, Independence day..) all over the film. ;)

ROFL True...

You would think these movie makers would have enough funds to make the movies with random computer makers without having to fall on their financial support.

Regards,
Michael

Apples are very photogenic :)

They don't look 'hacker' enough for a movie like Swordfish though.

Rented 'The Glass House' the other day, very amusing. At one point in the movie, the girl is wearing the identical orange color as her little Apple laptop. I'm such a geek, spend more time concentrating on brands of computers in a movie rather than the movie itself. :rolleyes: There was a Cisco phone in that movie too ;)

When Swordfish came out, our F5 guy called me up all excited because in one of the scenes in the preview there were several rows of F5 BIG IPs behind John Travolta. It turns out they filmed part of the movie in an Exodus data center...

Of course, you gotta wonder about the security of Exodus' data centers if they are allowing whole film crews in :).

... And if they're anything like the crew on that Radioactive Man Movie Simpsons episode. :D

Wow. One day there will be a movie all about Kualo... hmmm

zzzzz :sleeping: zzzzz :sleeping: zzzzz :sleeping:
zzzzz :sleeping: zzzzz :sleeping: zzzzz :sleeping:

Ahem! Did anyone get the ending of that film? it skipped right over me...

Jo

I really don't remember clearly, because it was a while ago. Didn't John Travolta freeze himself? Someone else was him or something? My memory is really bad..

Originally posted by michaeln
ROFL True...

You would think these movie makers would have enough funds to make the movies with random computer makers without having to fall on their financial support.

Regards,
Michael
You realize that product placement is a huge industry, eh? For the above person, that DELL campaign worked.

And even those people who don't really notice will have probably seen the dell logo somewhe...... AND OH MY GOODNESS CHICKEN!! Almost 10,000 posts!?!?!

WOW! Haven't seen many mods on many forums as post-worthy as yourself!

Originally posted by Chicken

You realize that product placement is a huge industry, eh? For the above person, that DELL campaign worked.

In some movies/television shows that is the best part. Roseanne and I love watching, trying to figure out which placements were paid, and which were not :D.

Originally posted by uuallan


In some movies/television shows that is the best part. Roseanne and I love watching, trying to figure out which placements were paid, and which were not :D.
They're all paid. Didn't you see Star Wars Episode II when Yoda was listening to his Tony Robbins motivational tapes, doing Billy Blank Tia-Bo, working out on his Chuck Norris Total Gym 1000 and then wiping up some dinner on his George Foreman Grill??

Oops, sorry, wrong universe. :buck: :D

Ok, I'm going now. :D

Originally posted by Aussie Bob

They're all paid. Didn't you see Star Wars Episode II when Yoda was listening to his Tony Robbins motivational tapes, doing Billy Blank Tia-Bo, working out on his Chuck Norris Total Gym 1000 and then wiping up some dinner on his George Foreman Grill??


That wasn't some dinner, that was Jar Jar Binks :D.

I have no doubt that most, if not all, placements are paid. But some of them are so glaringly obvious that it is pathetic. I can't rememeber the name of the movie, but there was a Tom Hanks movie where he joined the peace corp, and was stranded in Africa for several months. Someone asks him if he wants a Coke, and he starts into this long tirade about how much he loves Coke, and how great Coke is...etc etc.

I woinder how much cheaper everything would be if no advertising existed :D?

Well I mean think how much fedex paid for the spot in castaway.

It could have easily been UPS... heh

Originally posted by DanielP
Well I mean think how much fedex paid for the spot in castaway.

It could have easily been UPS... heh

True.

But as someone else said. They could make it less obvious. After all, isn't that the point of advertising in a movie. So that it doesnt look like an ad.

Regards,
Michael.

Thought to be honest with you, I prefer this type of advertising. I'd like to see some tv programming adopt this and test it (even though they already do of course), *instead* of commercial breaks. I mean, it would be pretty annoying if they stopped the movie a few thousand times like they do on tv broadcasts of movies to show commercials. Just do it *in* the show I say.

On another note, I went to see Star Wars the other day and found it odd that not *one* of the 'previews' was a movie preview. All they showed were commercials. One for Dodge, another for Witchblade (TNT show), can't recall the rest, but no movie previews. I thought this was weird and somewhat annoying.

One of the recent good product placements [JVs] was with BMW and James Bond. BMW launched their Z3 on the back of that JV. It was an incredible success for BMW. The next Bond film they did had the BMW 750. Interestingly enough, Bond has now gone back to Austen Martin for the next flick.

It'll probably get to the stage where certian flicks can almost recoup the cost of making the film just with the product placement deals. Also remember that the companies that place products in these films can also use aspects of that in their marketing, so as to further leverage the relationship between the 2 products etc.

the spot in castaway

LOL!

I would call it a fedex movie. There were more floating fedex packages, fedex planes, vans, workers etc. than I could count!

Irony of it is that the fedex packages were ruined and their plane crashed... what a great image?

Well at least they compensated by plastering the WHOLE movie with their logo!

Jo

Originally posted by Chicken
Thought to be honest with you, I prefer this type of advertising. I'd like to see some tv programming adopt this and test it (even though they already do of course), *instead* of commercial breaks. I mean, it would be pretty annoying if they stopped the movie a few thousand times like they do on tv broadcasts of movies to show commercials. Just do it *in* the show I say.


Tonite, on a very special Friends, Chandler and Monica use GoDaddy to register chandlernmonica.com, then they sign up for a hosting account with Ventures Online. Watch as they go through the effortless sign up process, and have instant access to redundant OCx connections. Listen as they call tech support, and someone resolves their problems right away.

One of the earlier movies to really go for product placement was Bladerunner (remember those 5 story flashing neon signs all over the place?). The 5th Element paid homage to it with their same sized McDonalds store/sign.

Previous to that it actually dates to the birth of television. Before someone thought of ad breaks, they used to promote products within TV shows. Granted it was pretty obvious which was ad and which was tv show, but then again, a five story Coke sign on the big screen is kind of 'obvious' too :D

Greg Moore

Originally posted by uuallan
Tonite, on a very special Friends, Chandler and Monica use GoDaddy to register chandlernmonica.com, then they sign up for a hosting account with Ventures Online. Watch as they go through the effortless sign up process, and have instant access to redundant OCx connections. Listen as they call tech support, and someone resolves their problems right away.
Hmmm, maybe keep the commercial breaks... :eek: :D

Chandler: "Could my website be any more down?"

What about Cisco IP Phones in Alias, The Agency and the West Wing?

Chandler: "Could my website be any more down?"

ROFL

I could see him saying that.

If I remember correctly, Dell actually ran commercials basically saying buy the brand featured in swordfish. Both companies got what they wanted out of that deal.

Originally posted by michaeln
It is one big long Dell commercial. Did anyone else notice that while watching it. I know, I am talking about a movie that came out a year ago. But I was watching it the other day and it hit me. Every computer in the whole movie is a Dell with each computer strategically placed so that the Dell symbol clearly shows.

Seriously. That movie is one very long advertisement for Dell.

Regards,
Michael

Im sure CoS (http://www.clambake.org/roland-intro.html) got a nice cut out of that movie as well. :angry:

DELL DELL DELL!
This whole thread is nothing but a big advertisement for Dell!

Originally posted by hostpath.com
DELL DELL DELL!
This whole thread is nothing but a big advertisement for Dell!

Not everyone is getting a DELL :):

http://comments.****edcompany.com/phpcomments/index.php?newsid=87950&sid=1&page=1&parentid=0&crapfilter=1

Ericsson too, in James Bond films.

A couple of days ago, I saw a watch's commercial that said: "James Bond's choice". Not sure which watch was that.

Swordfish....I can't really remember the movie all that much except for a "few" things.

Swordfish the movie is great, I didnt' pay much attention to the dell machines, I loved the plot

as for castaway, yeah, fedex was all over, but for me it made it a better movie, had they made a ficticional company instead I think it woudl have been less realistic, having the fedex brand made it seem like the real thing, somethign you might be watching as a documentary intead of a fiction novel :)

my 0.02