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View Full Version : Best PPCSEs


DavidC
06-12-2002, 02:08 PM
Hey

Which ones are your favourite PPCSEs (payperclick search engines)?
Which ones give you cheap, but yet good-converting, traffic?

I'd be glad if anyone could give me some hints or at least share some information.

Thanks
/David :)

progex
06-12-2002, 02:50 PM
Which ones give you cheap, but yet good-converting, traffic?

I doubt there is such a thing if you're aiming for high-traffic keywords. Obviously, you're going to have to pay more to get into a high position and to receive more traffic-- In other words, for SEs like Overture, upwards of $5 p.c. will get you good placement.

The cheapest and more 'popular' PPC I have found is GoClick.com (with the highest bid being around $.97).

You can try other top PPC search engines here: http://www.supertop100.com/ppc/

These search engines have cheaper bidded keywords, however, the CTR may not be as high. I would recommend requesting a 'Keyword Tool' (something like: inventory.overture.com) from the PPC SE to predict your CTR-rates.

Hope this helps. :)

inbuco
06-27-2002, 07:04 AM
supertop100.com is actually owed by a ppc itself. I wont say who but I am sure you can figure it out.

http://www.payperclicksearchengines.com is a good source but I don't agree with their top 10.

Try http://directory.google.com/Top/Computers/Internet/Searching/Search_Engines/Specialized/Pay-Per-Click/

Their top 10 is pretty accurate.

The best way to find out what works is to try the top 10. Some might claim to know the top 10 but fact is, no two companies get the same results. What works on one, just doesn't work on the other. It's nothing special, just some products don't mesh well on some as they would on others.

Trial and error, that's your best bet.

Jeremy W.
06-27-2002, 11:29 AM
I've been very happy with Google's AdWords Select. Roughly 80 cents per click, and a higher than average conversion ratio.

FYH_Support
06-27-2002, 12:40 PM
Examine some of the hosting-centric PPC engines.

Most 'keywords' such as web hosting will be dominated by large firms, who drive their listings to the top for both brand and cust-acquisition purposes. These top-ranked companies have spent considerable time optimizing their listings from a keyword and presentation stand-point. Try studying their listings for structure and you may be able to improve your conversation and click-thru rates.

Walter
06-28-2002, 07:03 AM
Google is the best, especially if you are able to bid for not so common terms.