Hello all,

I keep hearing about how important it is to differenciate yourself from the crowd by targeting a niche or a 'crenau' as the french would put it. But I have only seen one host that had dedicated their site to a particular niche and that one was for one of the religions out there.

I'd like to see one or two more if possible, so if you know of a host that caters to a specific group of people/niche please post the link so I can learn a little more about the topic.

Big thanks,

It doesn't necessarily have to mean targeting the website to a particular market. In many cases it's just the advertising that is targeted.

Actually a niche is very important if you want to have a much easier time in a crowded market.

Here are several examples:

Joomla hosting Niche - http://www.joomla-hosting.com/
ruby on rails hosting - http://www.railsplayground.com/
for programmers esp to some degree- http://textdrive.com/

Blogger.com <-- Blog Hosting
InvisionFree.com <-- IPB Hosting
PodBus.com <-- iPOD Hosting

All the above are hosts that serve a particular niche. :)

What about a hosting company that doesn't base the niche on what they offer, but who they offer it to. For example (like I have read in the articles about niche marketing) a hosting site that caters to doctors, dentists, or real estate agents.


Or is it a case of preaching without practicing?

If you specialize your service and target that specific community or language, I hope it will give you much leverage.

You have the christian webhosting companies

i think mediatemple.com is another example of a host actually selling pretty much standard packages, but somehow managed to get them selv positioned in the "designer/creative" niche.

www.LivingDot.com is a host, supplying services to the blogging niche.

Although come to think of it, are they more a blog supplier, than a niche based hosting supplier? I think both.

I guess, sort of, the signature in my post will take you to us and we're specifically aiming to e-commerce hosting which isn't really that much of a niche I don't suppose? But the SEO/Submission is aimed squarely at them and we hope is what will set us apart from the rest.

KGIII

Do a google search for different niches and you'll find many examples.

ie:

"realty website hosting"
"law firm hosting"

etc...

im starting one that is for video store rental places only. choices of predesigned templates and stuff like that.

im starting one that is for video store rental places only. choices of predesigned templates and stuff like that.
Good idea, you will need very target marketing. Let us know how it goes!

im starting one that is for video store rental places only. choices of predesigned templates and stuff like that.

Wow, there must be more video rental places than I thought :)

One thing that's obviously really popular at the moment is instant, tacky websites - myspaces, etc. As bwb said, Joomla hosting is a good example of niche hosting. Make it ridiculously easy for the client.

differenciate yourself from the crowd by targeting a niche or a 'crenau' as the french would put it.Niche is a French word. How many damn words do the French have for the same thing?

That's a rhetorical question.

I don't believe in niche markets, they are a fantasy! You must appeal to everyone, and plant yourself firmly in the middle of the road. There is no other way to succeed. Everything else is insanity!

I'm not going to provide examples becuase I'd like to keep my little market to myself, but I target my hosting at a very, very small but wonderfully web-literate group of kids (15-20) who make these immensly popular Adobe(/macromedia) Flash animations.





: newgrounds.

a simple and well used niche hosting market is porn hosting. There are pros and cons, but if you get the right setup you can make a lot of money out of it.

Target market by geographical location. Say your the web hosting company of this city and surely you'll attract local customers. Clients like the fact your a phone call away and speak the same language or accent.