Well we signed up and put the obvious words in our adword program and we got one click after 1356 impressions....

Then the same day we got an email saying that our main keywords are going to be disabled cause they are not getting enough attention...

What the h*ll how are we suppose to give them attention?
What do others use for at least to get a few click through rates..

We dont care about the price even though we have it on a limit of 20 Dollars a day... This should be enough i think..

Please any help will be appreciated cause now they are telling me for every three times i refresh my AD WORDS or Search Words something they will charge me five bux!

No way is this worth it... I just want to make sure im doing it right...

Anyone else have any success with it, i have read other post but i rather try my self.. i want to get the hits going and not been charged extra for nothing...

Thank you in advance

I have found Google to be fairly ineffective in advertising myself....it was extremely disappointing, both Adwords program.

Cheers,
B

Hehe. I had a $50 coupon for Adwords Select.. After $600 later.. No sale.. =P
Better find a better way of advertising..

Originally posted by acetate
I had a $50 coupon for Adwords Select.. After $600 later.. No sale..

How could you tell that? Advertising is for the long run, and many people will visit your site not only once...

Originally posted by Walter


How could you tell that? Advertising is for the long run, and many people will visit your site not only once...

True.. But I dont have that kind of budget to keep my ad on Adwords Select.. Unless you have $600 to spare. =P

Originally posted by Choppy
Well we signed up and put the obvious words in our adword program and we got one click after 1356 impressions....Your problem is likely in that first sentence: "obvious words."

Take a approach to adwords similar to that of a search engine positioning campaign: find effective keywords, not obvious ones. What that means is finding the balance between popularity of the search phrase itself and the level of competition you'll have for it. If you're going after "web hosting" you'll have a lot of competition, and in adwords specifically that means your average placement will be low and you'll always be with other ads. Find a targetted phrase where your ad will have less competition but where you'll still get a reasonable number of impressions based on a reasonable number of searches.

Then, just like any other advertising, what your ad says is certainly important. Adwords is tough because the ads are so small... it's hard to work with. But for each campaign create a number of different ads and watch their click-thru rates over time. Tweak and watch some more. Drop the ineffective ads, fine-tune the effective ones.

Thank you all for your thoughts and information i woke up today with a couple od ADWORDS in my head and i updated it in the morning.. i have not received any click throughs yet but im placed very well...

I will keep you up to date!

Right, the key is to avoid the "obvious words". You don't want a lot of impressions, you want a lot of sales. Forget about "web hosting" as a key phrase.

Google is by far our most lucrative advertising venue. And no, I won't divulge what words we're buying. Suffice it to say that the key is targetting.

Adwords for "Web Hosting " got expensive very quickly - as to be expected.

We've used adwords in the past on other ventures & the max click through was about 1.7% I seem to remember - probably about double banner ads - which seem to be consistently around 1% click thru.

The key, as already mentioned, is to find targetted searches, that have a much lower impression rate, the results in the normal search engine results maybe not quite as focused - then target your adwords very highly to meeting the need of the person typing in that keyword. Your click thru rate will probably higher & the cost per click much lower.

Overture have a great keyword tool (http://inventory.overture.com/d/searchinventory/suggestion/)

This can be a big help to find the type of keywords/phrases to target.

Originally posted by NovaW
Adwords for "Web Hosting " got expensive very quickly - as to be expected.

We've used adwords in the past on other ventures & the max click through was about 1.7% I seem to remember - probably about double banner ads - which seem to be consistently around 1% click thru.

The key, as already mentioned, is to find targetted searches, that have a much lower impression rate, the results in the normal search engine results maybe not quite as focused - then target your adwords very highly to meeting the need of the person typing in that keyword. Your click thru rate will probably higher & the cost per click much lower.

Overture have a great keyword tool (http://inventory.overture.com/d/searchinventory/suggestion/)

This can be a big help to find the type of keywords/phrases to target.



The feature of Overture is currently not available.

It must be down temporarily - it worked when i posted the link earlier. That tool is the de-facto keyword selector tool - i hope it comes back up!

In addition to the Overture tool (which is working now) there's a similar keyword suggestion tool within Adwords itself. Or you could use WordTracker, which is more powerful and full-featured though sort of expensive (there is a free trial, though).
We've used adwords in the past on other ventures & the max click through was about 1.7% I seem to remember - probably about double banner ads - which seem to be consistently around 1% click thru. Certainly it'll vary a lot, depending on how many other ads there are for the keywords your using as well as, of course, how your ad is written. Generally though we've had clickthru rates averaging just under 2%, with a couple of ads sustaining as high as 6% for certain keywords. So yes, much better than typical of banner ads.