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View Full Version : A nice explanation of niche marketing


JohnCrowley
04-29-2005, 02:30 PM
http://www.isp-planet.com/marketing/2005/differentiation.html

Although targeted to ISP's, the article touches on many of the things I have spouted here for years. It applies doubly to hosts who are in a sea of "commodity like services", especially here at WHT where price drives everything it seems.

Enjoy the read! :)

- John C.
(It's not what you offer, it's what the public perceives you to offer that drives your company's success or failure)
or for you Matrix minded people.... "There is no spoon."

ldcdc
04-29-2005, 06:45 PM
Or, when everyone else sells hosting, you'd better stop calling it hosting. :)

Seriously though, the article was a nice read. :agree: