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View Full Version : MNA case study // Cheif strategists welcome :)


JustRegistered
04-20-2005, 11:03 AM
We run a company (Company A) that serves around 30,000 web-hosting customers. We are currently acquiring another hosting company (Company B), serving around 40,000 web hosting customers.

Average monthly client base growth:
A=1500 customers
B=2500 customers

Company A is offering cPanel-based web-hosting
Company B is using their own control panel, which seems to be stable enough, but obviously not as rich in functions

Both companies are located in a european country, operating in two major cities under two different brands.
Company A operates in city X
Company B operates in city Y

Each company holds a stake of around 1-1.5% of the market. Both are in the top-20.

Qualified advise on how you thing this acquisition should be performed and presented to the market would be very appreciated.

Cheers,

JustRegistered

JustRegistered
04-21-2005, 09:44 AM
No ideas at all guys? How do you think we should go about merging them companies A + B and sustain current growth rates?

poorboy
04-21-2005, 03:00 PM
I think the dilemma is that anyone with the experience and qualifications to give a meaningful response to such a touchy business scenario, is likely also in a position to scoop up about 40k new customers when you boff it (the merger).

:evilb:


Best of luck to you though! ;)

cywkevin
04-21-2005, 03:43 PM
I would leave company B's infrastructure intact and then have all new sign ups for company B use company A's servers and control panels. A lot of the mistakes and loss of clients occurs when a company tries to migrate things to their own systems thus breaking what isn't broken.