UnifiedCons
03-10-2002, 10:34 AM
Let me start by saying that I'm not knocking 3rd-party billing systems. We use PayPal ourselves. But still you have to recognize that a certain percentage of people are not going to buy because of it.
Well, that led me to ask "what percentage?" and to come up with this quick and dirty way to find out:
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To make sure you're getting accurate statistics, ensure that there are no references to the 3rd-party billing system on your site. Make the "buy now" buttons look just as if they would if you weren't using 3rd party billing
In the button HTML code, add javascript to pop up a small, empty window when the potential customer clicks. Ours looks like this:
<input type="image" src="http://images.paypal.com/images/x-click-but23.gif" onClick="window.open('http://www.***********/paypaltest.php','','toolbar=no, directories=no, location=no, menubar=0, resizable=no, scrollbars=no, width=1, height=1'); return true" border="0" name="submit" alt="Buy Now!">
In the pop-up window HTML code, add javascript to close the window immediately (<BODY onLoad="window.close();">).
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Now you can compare the number of times your popup was requested with the number of orders you actually receive. Although not 100% scientific, this should give you a rough idea of how many people are not purchasing because of being redirected to a 3rd party system.
Comments are welcome
Well, that led me to ask "what percentage?" and to come up with this quick and dirty way to find out:
[list=1]
To make sure you're getting accurate statistics, ensure that there are no references to the 3rd-party billing system on your site. Make the "buy now" buttons look just as if they would if you weren't using 3rd party billing
In the button HTML code, add javascript to pop up a small, empty window when the potential customer clicks. Ours looks like this:
<input type="image" src="http://images.paypal.com/images/x-click-but23.gif" onClick="window.open('http://www.***********/paypaltest.php','','toolbar=no, directories=no, location=no, menubar=0, resizable=no, scrollbars=no, width=1, height=1'); return true" border="0" name="submit" alt="Buy Now!">
In the pop-up window HTML code, add javascript to close the window immediately (<BODY onLoad="window.close();">).
[/list=1]
Now you can compare the number of times your popup was requested with the number of orders you actually receive. Although not 100% scientific, this should give you a rough idea of how many people are not purchasing because of being redirected to a 3rd party system.
Comments are welcome
