Web Hosting Talk







View Full Version : Want to know how many potential customers don't like 3rd-parrty billing?


UnifiedCons
03-10-2002, 10:34 AM
Let me start by saying that I'm not knocking 3rd-party billing systems. We use PayPal ourselves. But still you have to recognize that a certain percentage of people are not going to buy because of it.

Well, that led me to ask "what percentage?" and to come up with this quick and dirty way to find out:

[list=1]
To make sure you're getting accurate statistics, ensure that there are no references to the 3rd-party billing system on your site. Make the "buy now" buttons look just as if they would if you weren't using 3rd party billing
In the button HTML code, add javascript to pop up a small, empty window when the potential customer clicks. Ours looks like this:
<input type="image" src="http://images.paypal.com/images/x-click-but23.gif" onClick="window.open('http://www.***********/paypaltest.php','','toolbar=no, directories=no, location=no, menubar=0, resizable=no, scrollbars=no, width=1, height=1'); return true" border="0" name="submit" alt="Buy Now!">
In the pop-up window HTML code, add javascript to close the window immediately (<BODY onLoad="window.close();">).
[/list=1]

Now you can compare the number of times your popup was requested with the number of orders you actually receive. Although not 100% scientific, this should give you a rough idea of how many people are not purchasing because of being redirected to a 3rd party system.

Comments are welcome

jimb
03-10-2002, 10:45 AM
have you tried this yourself?



Jim

UnifiedCons
03-10-2002, 10:46 AM
Just implemented it a few minutes ago, actually. We'll see how it works.

Originally posted by jimb
have you tried this yourself?



Jim

Walter
03-10-2002, 10:56 AM
Originally posted by UnifiedCons
requested with the number of orders you actually receive. Although not 100% scientific, this should give you a rough idea of how many people are not purchasing because of being redirected to a 3rd party system.

Have you thought about the many people who are just curious and try your order form?

UnifiedCons
03-10-2002, 11:01 AM
Yeah that's a problem. I figure that has to be only a few percent though. Maybe if someone with in-house billing could post some stats about how many people click their 'buy' buttons without ordering we could have a more scientific comparison.

Originally posted by Walter


Have you thought about the many people who are just curious and try your order form?

GordonH
03-10-2002, 11:29 AM
Just so you know,
Our work on this subject has not gone unnoticed.
Our site is under almost continuous attack from Indonesia.

My most frequent vistors are computers requesting the same file hundreds of times a minute but not getting through the block
We have now blocked them at the router

2 702 1.35% 0 0.00% 202 0.13% 3 0.09% 202.188.225.98
3 476 0.92% 0 0.00% 142 0.09% 1 0.03% 202.152.27.126
4 359 0.69% 0 0.00% 103 0.07% 1 0.03% 202.155.122.42

I actually reported some of them to the owners of the IP's
One did not reply.
One ISP replied saying that the IP was beingused by an organisation so they could not do anything (BS of course).
A third e-mailed back to say that they did not accept abuse reports from the USA.

Nice one Indonesia.

Gordon

avara
03-10-2002, 05:07 PM
I'm not even bothering to report people trying to sign up with stolen credit cards anymore.

By the way, Gorden, do you receive any credit card fraud from the UK? I just had 2 people in the last week trying to sign up with stolen cards from the UK, and I'm somewhat puzzled as we don't really get many UK customers.