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Webdude
03-22-2005, 07:19 PM
Mind you, I am just testing their system out and learning it since my site I am doing it for isnt live yet, so I set a daily amount of $5, which speaks of. However, I was impressed with the full length in-detail response I got from Google about why my campaign was always "slowed" because of slow keywords, and why everything I did came back with that result. Here's proof that Google "does" work with you and will help you along, and respond in a timely fashion.

Hello Robert,

Thank you for your email, and welcome to Google AdWords. I understand you
would like to know how you can get the most effective keywords for your
campaign. Also, I noticed that your daily budget is lower than the
recommended amount. I have outlined both of these issues below.

IMPROVING KEYWORDS

Google AdWords is committed to helping our advertisers run effective
campaigns. To improve your campaign's performance, I encourage you to use
more specific, targeted advertising and keywords.

I have reviewed your account and found that one or more of your keywords
are generating a large number of impressions on Google and the Google
Network, but yielding only a few clicks. These keywords are decreasing the
performance of your ad campaign. Keywords that are too broad or general
will not reach users as effectively as keywords that are highly targeted.

The more closely your ad relates to your keywords, the more likely a user
is to click on your ad. This not only increases the number of potential
customers reaching your site, but it also increases your clickthrough rate
(CTR), and therefore reduces the CPC required to maintain your position.
Ad placement is based on the ad's Ad Rank, which is determined by various
performance factors including your maximum CPC, CTR, and ad text.

For example, if you want to advertise a free school forum, you will have a
higher CTR if you select the keyword 'free school forum' than if you
choose the more general 'forum'. 'Forum' will show your ad on irrelevant
searches such as 'car forum' and therefore lower your CTR. We recommend
deleting the keywords that have accrued a large number of impressions and
yielded only a few clicks. You can then add keywords to your campaign that
directly target your products and/or services.

Google AdWords offers a Keyword Tool to help our advertisers refine their
keywords. Simply submit a keyword, and choose relevant words from the
results. Combine these relevant results with each other or with your
current keywords to make them more specific. You can also use the
irrelevant results as negative keywords to ensure that your campaign is
highly targeted.

To access the Keyword Tool, click 'Keyword Tool' above the keyword table
for the Ad Group you wish to edit, or visit:
http://adwords.google.com/select/main?cmd=KeywordSandbox

To view the performance of your keywords, please follow the steps listed
here: http://adwords.google.com/support/bin/answer.py?answer=6140&hl=en

To refine your keywords and ad text and to improve your campaign
performance, follow the steps listed here:
https://adwords.google.com/select/tips.html

DAILY BUDGET

According to our records, your daily budget is lower than the recommended
amount. To stay within your set budget, Google is not showing your ad
every time searches are run on your keywords. We spread the delivery of
your ad throughout the day to make sure you do not accrue all of your
clicks in the morning.

To view the recommended amount, click 'Recommended Budget' beneath the
daily budget field. If your budget meets the minimum required to show your
ad at all times, our system will confirm that your budget is 'OK.' If your
budget does not meet this minimum, our system will recommend an amount.
Our system recommends that you increase your daily budget to $40.00 to
maximize your ad's visibility.

If you want to maximize your clicks and still retain the daily budget that
you set, please update your keywords. We recommend that you use negative
keywords and/or more specific keywords to minimize unwanted impressions
that reduce your clickthrough rate. To read more about keywords and
keyword matching options, please visit:
https://adwords.google.com/support/bin/answer.py?answer=6100&hl=en

To view or increase your daily budget, please follow the steps below:

1. Log in to your AdWords account.
2. In the 'Campaign Summary' table, select the checkbox(es) next to the
campaign(s) you wish to edit.
3. Click 'Edit Settings' in the heading row of the table.
4. Enter the new dollar amount(s) in the 'Daily Budget' field(s) on the
left side of the 'Edit Campaign Settings' page.
5. Click 'Save Changes' at the top or bottom of the page.

If you have additional questions, please visit our Help Center at
https://adwords.google.com/support, where you'll find answers to many
frequently asked questions.

We look forward to providing you with the most effective advertising
available.

Sincerely,

Dharmesh
The Google AdWords Team


----------------
Expand your AdWords knowledge through our online Learning Center, which
includes interactive lessons that cover a wide range of basic to advanced
AdWords topics. Visit www.google.com/ProfessionalWelcome3.


Original Message Follows:
------------------------
Wrom: MNNSKVFVWRKJVZCMHV
Subject: Keywords
Date: Mon, 21 Mar 2005 03:14:36 -0000

I am trying to advertise myschooltalk.com thru you guys and kind of get
some traffic before it actually opens. However, it seems that almost every
keyword I use comes back saying my campaign is being slow. I have used
words recommended by your own system, and those are the ones that do
terrible.

Any suggestions?
Thanks ahead of time for your replies.

Robert


Language: en
AdsUserLocale: en_US
Source: cuf
Name: Robert xxxx
topic: reporting

JRSEOMarketing
03-22-2005, 07:57 PM
Increase your CPC and daily budget and your ads won't be slowed...

trinitron
03-23-2005, 08:14 AM
Originally posted by RealtorHost
Increase your CPC and daily budget and your ads won't be slowed...

I must admit with RealtorHost, thats way to do it.

Vortex-Steve
03-23-2005, 08:26 AM
Here's proof that Google "does" work with you and will help you along, and respond in a timely fashion.


It's just a fairly standard copy and paste. I seem to remember getting the same soft of thing when I first started out. And of course they want to ask you to increase your budget, means they make more money.

onthespot
03-23-2005, 11:18 AM
The bottom line is, you need to spend money to make it work. I would suggest starting with a 50$ budget per day and you should start seeing results.

Webdude
03-23-2005, 01:20 PM
Originally posted by onthespot
The bottom line is, you need to spend money to make it work. I would suggest starting with a 50$ budget per day and you should start seeing results.

I will, once the site is complete and live. No sense in driving much to it before then except for what comes to it due to me testing out Google. I'd rather spend $5/day testing and tweaking keywords than $50/day.

dodo1
03-24-2005, 09:43 AM
Originally posted by Vortex-Steve
It's just a fairly standard copy and paste. I seem to remember getting the same soft of thing when I first started out. And of course they want to ask you to increase your budget, means they make more money.
I agree with Steve. Google wants you to increase your daily
budget. That's the main purpose of their e-mail. Good luck
with your web site, Webdude! Choose keywords which are
as accurate as possible. So don't choose general keywords,
because they drive many non-targeted users to your web site.
So this would be a waste of money.

WebMomentum
03-24-2005, 04:52 PM
Agreed ... If you can tweak your keywords so that a $5 budget yields results, then any increases in your budget will generate incremental results. Don't fall into Google's "Increase your budget and the world is your oyster" mantra.

Better to do your keyword trial and error with $5 rather than $50

BTW, that was my first post here :)

Webdude
03-24-2005, 06:26 PM
'find classmates" Normal 1 18 5.5% $0.40 $0.40 7.4 100.00% $0.40

'find friends' Normal 0 31 0.0% - - 10.8 0.00% $0.00

Well, maybe the phrases are "too" specific. However, I'd rather have them like that than wasted money. Only one click so far. However, at $0.25 per click and only $5 max per day isnt going to yield muc, but it's a great way to learn the system. I'm sure if I take it to $1-$5 per click I will see a tremendous change in resutls....but the site isnt ready for that.

And thanks for wishing me luck. I need it. To create that many forums, I actually had to have some special VB scripts developed for the purpose. It would be a major pain creating one forum at a time... But the guy I paid did a tremendous job on it, as did Julie (my other wzpro admin) for the script she did. Without such scripts, I can see why what I am doing hasnt been done before..... even with the scripts, my fingers, hands, and wrists hurt from all the typing since scripts can only automate so much.. and I have to work on a secondary hidden forum because I dont want people posting in forums that arent complete.

I'm kinda concerned about one of my purchases though. I paid for a template (only $12) from http://www.aliensector.com/index.php?page=prostyles yesterday and still havent recieved it. Paypal confirms payment has been made. I think he may be on vacation or something..

JRSEOMarketing
04-01-2005, 06:59 PM
$50.00 a day would probably get you a good amount of potential customers by using generic keywords. Doing a $5 - $10/day budget and using really good nitche keywords is also a good idea.

I'd also strongly suggest not to use the "content network".. wow talk about fraudulent clicks!

Webdude
04-01-2005, 07:18 PM
Originally posted by RealtorHost
I'd also strongly suggest not to use the "content network".. wow talk about fraudulent clicks!

Huh? :eek:

BTW... needed to add that I finally got my template a few days after the purchase.

JRSEOMarketing
04-05-2005, 06:45 PM
Webdude I was reffering to a lot of people who have their ads on the Google Adsense "Content Network".. i.e when people put up AdSense.. tends to be quite a lot of fraudulent clicks..

Its been a well known problem for quite a while now. A lot of large companies are no longer using Google Adwords for this reason..

nuthin
04-05-2005, 10:25 PM
you can disable the 'content network' and 'search network' in your campaign settings.

this is the first thing I do due to fraudulent clicks in the past from both their content network and search partners.

angelic81
04-06-2005, 05:55 AM
whats your website addy webdude?

Webdude
04-06-2005, 12:55 PM
http://myschooltalk.com

BTW, I am completed with messing with sql tables, and it's safe to signup now. I had a warning up about it before since I was messing with sql tables so much.

Irrationally Rational
04-11-2005, 03:11 AM
Originally posted by RealtorHost
$50.00 a day would probably get you a good amount of potential customers by using generic keywords. Doing a $5 - $10/day budget and using really good nitche keywords is also a good idea.

It may be a good idea, but Google prevents it. I am exploring Adwords with my new site and my experience with using the service sucks.

First day they used my budget up, served 33,000 impressions and I got 61 clicks, 75% of which joined my service. That night the problems started. my best adword was disabled "by their system". It had a 1.1% CTR. And they "slowed" my campaign. Well, when they do that 3 times they charge you a new activation fee to get going again

And yes, it happened 3 times. But increasingly the words I want to use are "on Hold" or "in Trial" or they disable them. I paid the "get going at full speed again fee, and they are now serving about 5 impressions per hour, sometimes a little more.

It doesn't matter what budget I set, not what CPC I set. This pig does not fly for me.

So, let's look at my stupidity rating. It's not high. I do web based marketing for a living, it's just the first time I've needed Adwords. And my business partner is a rather good and logicla programmer, and he can't understand their site either. He cannot make it work by logic, I cannto make it work by decent marketing thought, and we are thus at screaming pitch

Ackoo-jt
04-11-2005, 03:15 AM
yea, that is definitely a standard paste email. Nothing special.

Irrationally Rational
04-11-2005, 03:21 AM
We have decided to spend treble the budget, by the way. But with Overture. PLease may THAt work for us!