Webdude
03-22-2005, 07:19 PM
Mind you, I am just testing their system out and learning it since my site I am doing it for isnt live yet, so I set a daily amount of $5, which speaks of. However, I was impressed with the full length in-detail response I got from Google about why my campaign was always "slowed" because of slow keywords, and why everything I did came back with that result. Here's proof that Google "does" work with you and will help you along, and respond in a timely fashion.
Hello Robert,
Thank you for your email, and welcome to Google AdWords. I understand you
would like to know how you can get the most effective keywords for your
campaign. Also, I noticed that your daily budget is lower than the
recommended amount. I have outlined both of these issues below.
IMPROVING KEYWORDS
Google AdWords is committed to helping our advertisers run effective
campaigns. To improve your campaign's performance, I encourage you to use
more specific, targeted advertising and keywords.
I have reviewed your account and found that one or more of your keywords
are generating a large number of impressions on Google and the Google
Network, but yielding only a few clicks. These keywords are decreasing the
performance of your ad campaign. Keywords that are too broad or general
will not reach users as effectively as keywords that are highly targeted.
The more closely your ad relates to your keywords, the more likely a user
is to click on your ad. This not only increases the number of potential
customers reaching your site, but it also increases your clickthrough rate
(CTR), and therefore reduces the CPC required to maintain your position.
Ad placement is based on the ad's Ad Rank, which is determined by various
performance factors including your maximum CPC, CTR, and ad text.
For example, if you want to advertise a free school forum, you will have a
higher CTR if you select the keyword 'free school forum' than if you
choose the more general 'forum'. 'Forum' will show your ad on irrelevant
searches such as 'car forum' and therefore lower your CTR. We recommend
deleting the keywords that have accrued a large number of impressions and
yielded only a few clicks. You can then add keywords to your campaign that
directly target your products and/or services.
Google AdWords offers a Keyword Tool to help our advertisers refine their
keywords. Simply submit a keyword, and choose relevant words from the
results. Combine these relevant results with each other or with your
current keywords to make them more specific. You can also use the
irrelevant results as negative keywords to ensure that your campaign is
highly targeted.
To access the Keyword Tool, click 'Keyword Tool' above the keyword table
for the Ad Group you wish to edit, or visit:
http://adwords.google.com/select/main?cmd=KeywordSandbox
To view the performance of your keywords, please follow the steps listed
here: http://adwords.google.com/support/bin/answer.py?answer=6140&hl=en
To refine your keywords and ad text and to improve your campaign
performance, follow the steps listed here:
https://adwords.google.com/select/tips.html
DAILY BUDGET
According to our records, your daily budget is lower than the recommended
amount. To stay within your set budget, Google is not showing your ad
every time searches are run on your keywords. We spread the delivery of
your ad throughout the day to make sure you do not accrue all of your
clicks in the morning.
To view the recommended amount, click 'Recommended Budget' beneath the
daily budget field. If your budget meets the minimum required to show your
ad at all times, our system will confirm that your budget is 'OK.' If your
budget does not meet this minimum, our system will recommend an amount.
Our system recommends that you increase your daily budget to $40.00 to
maximize your ad's visibility.
If you want to maximize your clicks and still retain the daily budget that
you set, please update your keywords. We recommend that you use negative
keywords and/or more specific keywords to minimize unwanted impressions
that reduce your clickthrough rate. To read more about keywords and
keyword matching options, please visit:
https://adwords.google.com/support/bin/answer.py?answer=6100&hl=en
To view or increase your daily budget, please follow the steps below:
1. Log in to your AdWords account.
2. In the 'Campaign Summary' table, select the checkbox(es) next to the
campaign(s) you wish to edit.
3. Click 'Edit Settings' in the heading row of the table.
4. Enter the new dollar amount(s) in the 'Daily Budget' field(s) on the
left side of the 'Edit Campaign Settings' page.
5. Click 'Save Changes' at the top or bottom of the page.
If you have additional questions, please visit our Help Center at
https://adwords.google.com/support, where you'll find answers to many
frequently asked questions.
We look forward to providing you with the most effective advertising
available.
Sincerely,
Dharmesh
The Google AdWords Team
----------------
Expand your AdWords knowledge through our online Learning Center, which
includes interactive lessons that cover a wide range of basic to advanced
AdWords topics. Visit www.google.com/ProfessionalWelcome3.
Original Message Follows:
------------------------
Wrom: MNNSKVFVWRKJVZCMHV
Subject: Keywords
Date: Mon, 21 Mar 2005 03:14:36 -0000
I am trying to advertise myschooltalk.com thru you guys and kind of get
some traffic before it actually opens. However, it seems that almost every
keyword I use comes back saying my campaign is being slow. I have used
words recommended by your own system, and those are the ones that do
terrible.
Any suggestions?
Thanks ahead of time for your replies.
Robert
Language: en
AdsUserLocale: en_US
Source: cuf
Name: Robert xxxx
topic: reporting
Hello Robert,
Thank you for your email, and welcome to Google AdWords. I understand you
would like to know how you can get the most effective keywords for your
campaign. Also, I noticed that your daily budget is lower than the
recommended amount. I have outlined both of these issues below.
IMPROVING KEYWORDS
Google AdWords is committed to helping our advertisers run effective
campaigns. To improve your campaign's performance, I encourage you to use
more specific, targeted advertising and keywords.
I have reviewed your account and found that one or more of your keywords
are generating a large number of impressions on Google and the Google
Network, but yielding only a few clicks. These keywords are decreasing the
performance of your ad campaign. Keywords that are too broad or general
will not reach users as effectively as keywords that are highly targeted.
The more closely your ad relates to your keywords, the more likely a user
is to click on your ad. This not only increases the number of potential
customers reaching your site, but it also increases your clickthrough rate
(CTR), and therefore reduces the CPC required to maintain your position.
Ad placement is based on the ad's Ad Rank, which is determined by various
performance factors including your maximum CPC, CTR, and ad text.
For example, if you want to advertise a free school forum, you will have a
higher CTR if you select the keyword 'free school forum' than if you
choose the more general 'forum'. 'Forum' will show your ad on irrelevant
searches such as 'car forum' and therefore lower your CTR. We recommend
deleting the keywords that have accrued a large number of impressions and
yielded only a few clicks. You can then add keywords to your campaign that
directly target your products and/or services.
Google AdWords offers a Keyword Tool to help our advertisers refine their
keywords. Simply submit a keyword, and choose relevant words from the
results. Combine these relevant results with each other or with your
current keywords to make them more specific. You can also use the
irrelevant results as negative keywords to ensure that your campaign is
highly targeted.
To access the Keyword Tool, click 'Keyword Tool' above the keyword table
for the Ad Group you wish to edit, or visit:
http://adwords.google.com/select/main?cmd=KeywordSandbox
To view the performance of your keywords, please follow the steps listed
here: http://adwords.google.com/support/bin/answer.py?answer=6140&hl=en
To refine your keywords and ad text and to improve your campaign
performance, follow the steps listed here:
https://adwords.google.com/select/tips.html
DAILY BUDGET
According to our records, your daily budget is lower than the recommended
amount. To stay within your set budget, Google is not showing your ad
every time searches are run on your keywords. We spread the delivery of
your ad throughout the day to make sure you do not accrue all of your
clicks in the morning.
To view the recommended amount, click 'Recommended Budget' beneath the
daily budget field. If your budget meets the minimum required to show your
ad at all times, our system will confirm that your budget is 'OK.' If your
budget does not meet this minimum, our system will recommend an amount.
Our system recommends that you increase your daily budget to $40.00 to
maximize your ad's visibility.
If you want to maximize your clicks and still retain the daily budget that
you set, please update your keywords. We recommend that you use negative
keywords and/or more specific keywords to minimize unwanted impressions
that reduce your clickthrough rate. To read more about keywords and
keyword matching options, please visit:
https://adwords.google.com/support/bin/answer.py?answer=6100&hl=en
To view or increase your daily budget, please follow the steps below:
1. Log in to your AdWords account.
2. In the 'Campaign Summary' table, select the checkbox(es) next to the
campaign(s) you wish to edit.
3. Click 'Edit Settings' in the heading row of the table.
4. Enter the new dollar amount(s) in the 'Daily Budget' field(s) on the
left side of the 'Edit Campaign Settings' page.
5. Click 'Save Changes' at the top or bottom of the page.
If you have additional questions, please visit our Help Center at
https://adwords.google.com/support, where you'll find answers to many
frequently asked questions.
We look forward to providing you with the most effective advertising
available.
Sincerely,
Dharmesh
The Google AdWords Team
----------------
Expand your AdWords knowledge through our online Learning Center, which
includes interactive lessons that cover a wide range of basic to advanced
AdWords topics. Visit www.google.com/ProfessionalWelcome3.
Original Message Follows:
------------------------
Wrom: MNNSKVFVWRKJVZCMHV
Subject: Keywords
Date: Mon, 21 Mar 2005 03:14:36 -0000
I am trying to advertise myschooltalk.com thru you guys and kind of get
some traffic before it actually opens. However, it seems that almost every
keyword I use comes back saying my campaign is being slow. I have used
words recommended by your own system, and those are the ones that do
terrible.
Any suggestions?
Thanks ahead of time for your replies.
Robert
Language: en
AdsUserLocale: en_US
Source: cuf
Name: Robert xxxx
topic: reporting
