I have a question. If you go to this site: http://ps2.ign.com/

and as you browse from page to page, you sometimes see a full ad page with a banner of an advertisement. Basically when you click on a link, instead of going to that page that the link is suppose to take you, you get a full advertising page with an advertising banner of some sort, and on top of that page you see a message saying click here to continue to the page you intended to go.

Is this a custom personal script that the site uses or is that a script provided by the advertisers?

its called an Interstitial ad.

Ok but how does that work? Is that a script you apply yourself or is it provided by a publisher program?

you put in some add code given by the ad network. just like adding a popup code

this site offers it
www.fastclick.com

Originally posted by C.P
Ok but how does that work? Is that a script you apply yourself or is it provided by a publisher program?

Whats the difference? It would be easy to write anyway.