what factors determine pricing for reseller accounts.

these will not be zillion gigs of space/bandwidth accounts

these accounts will not be "newbie-centric"

just want to get a fair pricing model to work with and from what im seeing offered here, there doesnt seem to be any guideline whasoever!

TIA

quite a few hosts i see Offer reseller For $5 to $15 more than Shared hosting

im looking for guidelines on who.what/when/where/why to charge a specific amount

Ah i slightly mis read your original post.
i'd say it would just be how much profit/support/service your giving would change price mainly

All the same factors that effect shared hosting would effect reseller