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View Full Version : Co-op Advertising


tommyjh02
01-24-2005, 03:53 AM
Has anyone here ever tried co-op advertising. I thought this might be good for a hosting co. and design co. to get together on. please give me your thoughts.

UnifiedNet
01-24-2005, 05:18 AM
Tommy please explain.

This is really not a good idea.

The point of advertising is making your money back, If you are pooling in with your own kind it would end up being a flea market. Thats just my take.. if you meant something else please do let me know.

Hostivo
01-24-2005, 11:15 AM
I agree with UnifiedNet. How exactly would you Co-op advertise a hosting company with a design company exactly?

In order for it to work you must have a good plan :).

I'm interested in your ideas regarding this.

Thanks,

Ryan Clark

Taylor
01-24-2005, 12:27 PM
I think it would be ok. Though it is definitely dependent on who you partner with, how you go about it, etc.

You're looking to advertise more of an all-in-one type solution, correct? This to your local market?

I think it would work on your local market, I would advise against it on a global scale.

tommyjh02
01-24-2005, 01:01 PM
This really wouldn't be pooling in with your own kind. One of the ways that co-op advertising works is when Epson sells a printer and includes Kodak photo paper. I'm pretty sure Epson didn't purchase the photo paper, I would think Epson through that in there because they want that customer to return to buy their paper and not epsons. Further more, I do believe this would be geared towards a local market. As far as how it would work, I believe there is more than one way it could work for a host/design firm. But as Hostivo said, it would need good plan to work. eBay now has an Advertising Co-Op Program, in which they pay a portion of print advertising costs for PowerSellers and Trading Assistants.