Yahoo uses on-site optimization. Google uses off-site optimization. It is very difficult to get a good ranking on both. Yahoo is much, much easier, but traffic is lower than Google.
Yahoo relies on site's content, while google relies on site's back links(content rich)!!

What more comparisons can we have??



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Yahoo also takes back link popularity into concideration.

It's a bit tough to say without complete access to each engine's algorithm. For example, Yahoo accepts the 'description' metatag, but how much weight does it give this for ranking, if any? How much emphasis is on site titles, heading tags and how many words deep into the content does the engine go before relevence begins to drop?

I don't think these are items either company is willing to give away. But FWIW, I've been much happier with the relevence of return in Yahoo than Google lately. I just can't stand all the crap Yahoo displays as I'm trying to find what I want. It's a wash for me.

A little offtopic, but iam really wondering how many hits/unique's each and every searchengine get per day. Everything is always about google, google and again google, but iam wondering what the other biggies like yahoo (regaining?), msn (upcomming?), altavista, lycos and so on are doing nowadays.

Originally posted by ic3d
A little offtopic, but iam really wondering how many hits/unique's each and every searchengine get per day. Everything is always about google, google and again google, but iam wondering what the other biggies like yahoo (regaining?), msn (upcomming?), altavista, lycos and so on are doing nowadays.
Would make an interesting chart/comparison, that's for sure.

Getting accurate information about them all, will likely be a challenge though.

Give me a shout when you've got it all done Dave. :D

Originally posted by ic3d
A little offtopic, but iam really wondering how many hits/unique's each and every searchengine get per day. Everything is always about google, google and again google, but iam wondering what the other biggies like yahoo (regaining?), msn (upcomming?), altavista, lycos and so on are doing nowadays. This isn't exactly the number you're talking about, but I posted this chart in another thread recently. It's from Neilsen//NetRatings July 14 report on search engine usage; this list shows search engine reach for the month of June. "Reach" is the percentage of web users that used each search engine during the month.

41.6% Google
31.5% Yahoo
27.4% MSN
13.6% AOL
07.0% AskJeeves
05.1% Overture
04.4% MyWay
04.0% Information.com
03.7% Lycos
03.7% WebSearch
03.1% Infospace
03.0% Netscape
02.7% AltaVista
02.5% Microsoft.com
02.3% HighBeam

:eek: google suprisingly low... I thought it would have been more towards 75% or something...????

Originally posted by Postmaster
:eek: google suprisingly low... I thought it would have been more towards 75% or something...????

I find that actually more "regular" people seem to use Yahoo and MSN. My guess is that they see the Yahoo commercials or used it when they first started, and MSN, well the MSN home page seems to be popular for windows users.

How about all them reports of 75% of searchs being done at google?

Originally posted by Postmaster
How about all them reports of 75% of searchs being done at google? That's a different statistic -- the above is the percentage of users who used each search engine at least once in the month. So if someone used Yahoo once for a search, and used Google one hundred times, they'd be counted once for each. That's reach -- the number of users that each search site is "reaching."

Anyway, the "reports of 75% of searchs being done at google?" They're inaccurate. Or maybe just out of date. Best numbers for that come from ComScore (http://www.comscore.com/metrix/search.asp) which reported for May that 54% of searches were served by Google, and 41% by Yahoo. This is based on the number of searches that were served by the particular index, not what site was used. That is, a search at AOL is counted under Google.

Since Yahoo used to use Google's index, searches at either site used to be counted as Google searches. At that time, obviously, Google's share was huge.

For site-specific numbers, they reported 36.8% of searches being made at google.com, 26.6% at yahoo, 14.5% at MSN, and 12.8% at AOL.

Originally posted by JayC
long quote

Great! Thanks a lot, i REALLY wanted to know! :)

I did think Altavista would have done a little better. I think theire searchresults are getting more and more accurate lately and it's already a big difference with years ago.

Originally posted by ic3d
Great! Thanks a lot, i REALLY wanted to know! :)

I did think Altavista would have done a little better. I think theire searchresults are getting more and more accurate lately and it's already a big difference with years ago. You're welcome. ;)

The change that happened with AltaVista is that they're now owned by Yahoo and using that index instead of their own, though usually with slightly different ranking algorithms.

in japan, yahoo has a near 100% market share. they also do better in china and other countries. google probably has significantly more of the U.S. audience.

Originally posted by Sizzly
in japan, yahoo has a near 100% market share. they also do better in china and other countries. google probably has significantly more of the U.S. audience.

I've noticed about 100% of the exchange students here are using Yahoo China, and Yahoo e-mail addresses.

This is an interesting conversation, when I have thought of SEO I have always thought google, but recently I have been thinking of also optimizing for Yahoo, and possibly other search engines. It looks like both Yahoo and MSN rank a lot based on content and keyword repetition. Does anybody have any good guides to MSN and Yahoo SEO?

well this might have something to do with google being totally banned by the Chinese goverment.. The ips simply redirect google urls to educational chinese serach sites...