Im based in the UK. Although the majority of my customers are currently from the uk and the new ones will probably be from the uk. Is it worth advertise dollars also or will this just confuse people? I don't really want to overload my customers with information. Any feedback would be much appreciated.

If the majority are in the UK stick to pounds. If you want to hit the American market in the future then make an American version with the prices in $. You could do the same with a european site.

Check out XE.com. They give real time exchange rates for all currencies. You should be able to setup a script to automate the currency conversions.

Originally posted by liquidjoel
Check out XE.com. They give real time exchange rates for all currencies. You should be able to setup a script to automate the currency conversions.

Something i would be interested in learning more about. Any tutorials or anything that you know of to do this?

Originally posted by anjam
Something i would be interested in learning more about. Any tutorials or anything that you know of to do this?

I'd be interested too, although, it soon wont matter as 2checkout are promising to allow me to set prices in £'s, meaning people wont have to email our sales team to get us to custom make a 2checkout payment which converts to the right amount (in dollars which converts to our £ prices).

We currently don't display in $.

Andrew

Depends on the market you’re trying to market. If you are targeting potential customer’s bases in Europe/UK, stick with euro/gbp.

Otherwise if you are targeting the American market, price is USD. It is common sense.

Are you VAT registered? Are you charging VAT?

only a small percantage of my clietns are UK based...they paid in dollars through paypal...I advertise in USD although maybe half my clients are from Canada.

We are UK based. Our current site is in UK pounds, as 95% of our customers are from the UK. However I'm currently designing our new site which has 3 small flag icons at the bottom that select which currency the user wants to see prices in. The base/default currency is pounds and it retrieves up to date prices via XE. Ordering system will be implemented to work with paypal and 2checkout then insert client details into our customer database. Possibly create account on whm/cpanel too, depends how adventureous I get. I'll post the code up when I'm finished.

John

That's a nice setup you have there Fragtech.

hotscripts.com has more script for currency converting

You could use a GeoIP locator and display their currency depending on IP location?

your UK AOL users would see the prices in Dollars though cause the AOL IP Range is considered US.

Most retailers that deal with multi-currency seem to keep stable pricing in the respective currencies. Isn't this the best way. That way the customers see a consistent price in Euros, say, instead of a price that is floating from day to day relative to the US dollar or UK pound.

OTOH, it can be frustrating if there is a major currency shift, like with the Canadian dollar vs. US last year. By the end of the year everything in the US should have been cheeper, one major software vendor had prices that were fixed at the beginning of the year and you had to pay much more than you should have.

That is very true cleaver. You should only update your prices maybe 1-4 times a year so that they arent always changing. Especially if you have graphics with the prices in them it would behard on yoru end to always update them.

Very true, i think that is what i am going to have to do, update it monthly only if there is any significant price changes.