daretosucced
10-25-2001, 05:39 PM
What is the general relations between.
Page views & clicks & unique visitor & sales.
I guess
10000 = 2000 = 200 = 2
Am I right.
Letz the sample prices of packages...be
100$ for 100 mb with 1 gb per year
500$ for 1gb with 5 gb per year
and so on.
Letz seee what comes out of it ?
we plan to sell atleast 100 packages in a month.
Is it unrealistic...How many signups do a medium sized web host have ?
How much signups does Big players have in a day ??
Just need your feedback freindz..what u think abt it ?
Is my estimate right..
10000 pageviews = 2000 clicks = 200 unique visitors = 2 sales.
If not, then what should be the right 1 ?
Thanks
Lonny
10-25-2001, 05:54 PM
10000 page views and 2000 clicks? that's got to be a really targeted campaign, and a huge banner :)
daretosucced
10-25-2001, 06:02 PM
Hey friend,
Pageviews are for my site, not banner.
sqposter
10-25-2001, 06:08 PM
Originally posted by daretosucced
What is the general relations between.
Page views & clicks & unique visitor & sales.
funny that you mentioned this I just posted the following on another web forum
If you want to learn more about the value of your web site visitors and how that information can be very valuable please go to this site http://www.netgen.com look for the E-Metric white paper and the Design for Analysis white paper.
Matt Cutler is one of my heros in this new information age. If I recall correctly he is the co-author of these 2 papers ( e-metrics is 60 pages ). when you print out e-metric's get a hole puncher and place all the pages into a 3 ring binder, then buy some regular paper as you read each page place a clean sheet next to it and think about how it could effect your web site. If you impliment just a small portion of his formulars, you'll see the quality of traffic you desire increase or your resourses usage drop ( in other words, you will spend your time and money more wisely )
- Michael
daretosucced
10-25-2001, 06:21 PM
Dear friend,,..
I am currently not looking for ways...but...
I just wanna have some general stats for a medium class website.
Are these stats realistic ?
Are my projections relaistic ?
If not then...what would be the real stats ?
Thanks
daretosucced
10-26-2001, 02:16 AM
Hey nobody here can help me with it ???
Aloha
wow impatient ;)
heheheh
well I would say your figures are off but again hard to say
if your ad campaign can get a %5 view you are doing very well
so say that with 10,000 you will get around 500 through to your site now those that buy ????
well depends on what you are selling ???
(yeah I know webhosting) but how much are they competitive do your customers feel comfortable etc...
I think in this case you should have some things in dif order
Unique (assuming you mean unique visitors)
so lets say each visitor vistis 5 pages that brings your unique down to 2,000 out of those unique 5% click your banner and go through that is 100
out of those that buy well generally conversion rate on first time buyers to a site is %1 or less so ya might get 1
that is how stats play out things
the prob with stats and figures is that they have to average in other things such as all the X10 ads etc... that are just spam in my thoughts.
in real terms though youy will be targeting people looking for hosting so you may do better than this but you also have to remember things like very few people buy on the first visit so you may get them next time around
other factors are how your ad is worded ??
are you giving something away special offer does it grab there attention etc....
how much is the ad costing you for expected return figure out how much each customer costs to land an account.
a better number to get under you is how many vistors you get and your sales conversion for them
this is a hard number to get in a way but track your ads and if you can ask when they sign up
I run another site we get around 1000 unique visitors a month
out of that we have about 50-75 bookings a month this is on a boat here on Maui
so at $75 a person the owner is getting an extra $30 for booking direct so the website does save him paying out moeny to agents
so at least we get over %5 sales rate on our site ;)
hope all this helps ????
getting a higher conversion rate is not to hard if you are targeting your customers so if you can get %5 of customers to buy you will be doing well
added:
as others have said there is no set rule or formula
what you will need to do is take good notes and track everything you do for advertising
do such things as set up emails for each place you visit that is unique so you can tell how people are getting to you
such as on this forum make your email wht@yourdomain.com
as for your ads I sometimes like to direct people to a special page or special offer saying thanks for coming from blah blah that way you can track the pages easier and put what you think in front of them. this does not always work and you have to track that to
biggest thing try to follow there path and find out there exit page and ask your self why did they exit ????
did they get to the page that you wanted them to ???
etc...
again trial and error
Originally posted by daretosucced
Hey nobody here can help me with it ???
eva2000
10-26-2001, 08:25 AM
there's no one formula for this.. you'll have to measure the performance on a site by site basis..
sqposter
10-26-2001, 10:28 AM
Originally posted by Honu
Aloha
wow impatient ;)
heheheh
That's the truth.
Daretosucced you need to do your research on your site. From my knowledge and consulting there is no golden rule of thumb.
the reports I mentioned are part of my bibles that I use. They show site order flow. in other words. 10000 people show up at your site of those 10000, x% will behave and follow certain paths. some of these paths lead to dead ends others lead to the buying. What is most important is discovering those dead end pages and converting them into purchasing paths.
It could take you 2 months just to figure out those dead paths and another 2 month to fix them. but non the less you have to work them all the time to keep your site profitable.
-Michael